So you really like the copy of one of your competitors. Or maybe it’s 2 or 3.
Because (no matter the number), you must establish a competitive advantage uniquely.
This is the whole essence of a brands success!
And you only have to look at the biggest brands in the world (like Amazon, Google and Facebook) to understand that better brands don’t reinvent the wheel, but use proven methods (discussed in this 60 second tip video) to establish:
- Genuine
- Authentic uniqueness (that separates them from the competition).
So use a competitors copy as a baseline, but never copy!