Video Script Copywriting

Forget 7 or 8 seconds… you only have ½ a second to impress

The Video Script Copywriting Service that Delivers Your Message Concisely

Video script copywriting is about delivering your brand message concisely, by quickly captivating, engaging and persuading your target audience.

Forget about 7, 5 or 3 seconds to impress – because with short attention spans – those days are long gone!

My job as a video script copywriter is to ‘captivate’ within half a second, ‘engage’ your target audience for the remainder of the video and then persuade.

For your video script, I use powerful ‘emotional’ and ‘psychological’ triggers that prompt your target audience to take some form of action after the video.

Takeaway: It does not matter how well the video script captivates and engages. Because if the video script is not ‘persuasive’, then your target audience will quickly lose interest in your important brand message in the video.

My Video Script Copywriting Service Delivers Your Message and Solves the Problem

To deliver your brand message ‘effectively’, great video scripts must identify, summarise and solve the problem quickly.

My video script copywriting service is based on the no pain no gain principle. And no, we are talking about the gym! We do effective research to identify the ‘pain points’ for your video script. Because it’s proven within marketing, that your average lead, is more driven by pain.

Being creative, clever and thinking outside the box is all part of the ‘master plan’ of making a ‘winning video script’ for your brand, but videos that give no value, by not solving a problem, are destined to fail.

Takeaway: Your target audience has 100’s of problems they are dealing with daily, and you will be more likely to get their attention with funny / unique / persuasive videos by being the solution to their big problem.

The Video Script Copywriting Process

The video script process starts with effective research to better understand your target market needs.

Next, a ‘probe’ interview is conducted with you – which is ideally done over the phone but can be done by email alternatively.

And then it’s time for me to get to work in crafting your winning video script.

Takeaway: Unlimited revisions are provided for your video script, but I will always strive to get it right the first time.

My Video Script Copywriting Service is Based on ‘Winning Video Tactics’

To create your ‘video masterpiece’ you need fundamentals, tactics and strategy. All video scripts I craft implement ’13 winning video tactics’ and these are: