Blog Copywriting

Build your brand bigger, better & bolder with authority copy

Awesome Google Reviews

Marty Tahere

“For a person who had little to no understanding of what copywriting was Kieran has educated me every step of the way by being patient, reliable and his communication...

Mitch Chang

“Kieran is an Amazing and Talented Copywriter. He has written many creative articles for our website, helped with branding, and boosted our SEO dramatically. Topping the google...

Christopher Crampton

“Kieran really knows his stuff, if you’re looking for someone who has a great marketing perspective to get your business firing he’s definitely your guy. We will continue to engage Kieran for our startup.”

Be The “Authority” with my Blog Copywriting Service

My blog copywriting service sets your business up to “win” by creating you as the “authority” in your market with:

  • Problem-solving content (that Google loves to rank)
  • Long-content (that Google loves to rank)
  • Personality-content (that Google loves to rank!)

Do not bother wasting your time with:

  • 500-word blog posts that solve few problems
  • 750-word blog posts that solve few problems
  • 1,000-word blog posts that solve few problems.

Go straight for the juglar in your market by solving problems on:

Big picture topics.

Focusing on big-picture topics in your market allows you to build “trust” and “respect” before ultimately……

Becoming the authority.

My blog copywriting service focuses on these big picture topics for your business.

Think of your blog as a handbag!

Your blog should be a “fashion statement” – much like a handbag is to a woman or man.

Rather than:

  • Aimlessly
  • Mindlessly, and ultimately
  • Unproductively

Mining through the results of “keyword research” and “picking” your next keyword…

My blog copywriting services focuses on the “big picture topics” that:

Solve big problems.

And when you solve “big problems” in your target market you drive conversions to ultimately:

Maximise return on investment.

Want to Chat?

Blog Copywriting is All About Trust, Respect & Personality!




That’s the order you build “authority” right for a blog post right??

Dead wrong!


Because without “personality” in a blog post:

You are doomed.

Because it’s proven that:

Longer content

Has greater SEO benefits that lead to higher search rankings – and you can read more about that here if interested.

And why then will longer blog posts be more beneficial for your business??

The answer is simple:

  • They solve more problems
  • They solve bigger problems, and ultimately
  • They solve better problems.

Longer blog posts do not have to be boring!

When longer blog posts are:

  • Captivating
  • Engaging
  • Persuasive


  • Well laid out
  • Well structured
  • Well SEO optimised

And ultimately:

  • Useful
  • Valuable, and a
  • Great Resource

Then your target audience will be far more likely to take action.

My blog copywriting service guarantees to “create” you as the authority in your market by:

  • Building trust
  • Building respect, and ultimately
  • Engaging your target audience with personality!

That’s the secret to……

Becoming the authority in your market.

The Blog Copywriting Process

Behind every “winning” blog post is hours of:

Comprehensive topic research.

In the “comprehensive topic” blog copywriting process:

  • Comprehensive keyword research 360° is completed
  • Comprehensive market research 360° is completed, and
  • Comprehensive competitor research 360° is completed.

In plain English, keyword research 360°, market research 360° and competitor research 360° ensures no stone is left unturned in making your:

Blog post successful.

But ultimately all successful blogs posts are about execution of research

Because it simply does not matter how:

  • Comprehensive your keyword research is
  • Comprehensive your market research is
  • Comprehensive your competitor research is

You need to execute.

My blog copywriting service focuses on “strategically” breaking down all the research to ensure that it is:

  • 100% relevant to your blog post
  • 100% useful to your blog post
  • 100% valuable to your blog post.

And then we “execute” by ensuring that your blog post is “resourceful” to your target market by:

  • Captivating your target audience
  • Engaging your target audience, and ultimately
  • Persuading your target audience to take action.

My blog copywriting service creates a better brand

The best brands in the world are all built with:


And that is how I can help create a better brand for your business!

Interested in Creating a Better
Brand with Blog Copywriting??

Brands That Have Trusted me

picture of skillpost - copywriting client of kieran duffey
picture of elite speech - copywriting client of kieran duffey
picture of roller shutter people - copywriting client of kieran duffey
picture of oz roofworks - copywriting client of kieran duffey

Became More than I Thought it Could

“Kieran was great, his positive mindset along with his sound knowledge in blog posting allowed this project to become more than I thought it could. Highly recommend fantastic.”

Evan Kurzp, Owner, Fertility 2 Family

Check Out my Other


Captivate, engage and persuade your target audience

Website Copywriting

Drive more leads, customers & sales with conversion copy

SEO Copywriting

Get Google love with superior copy that fulfills user intent

Email Copywriting

Establish great relationships with value-driven copy

Small Business

Grow your business and dominate your market with direct response copy

Video Script

Forget 7 or 8 seconds… you only have ½ a second to impress

Keyword Research

Winning in SEO all starts with great keyword research

Information Architecture

Create the easiest and most pleasant experience for your users


That focuses only on the big picture – return on investment

Check Out My Top Blog Posts

January 29, 2021

Why Copywriting Will Always be 80% Art and 20% Science (Forever)

Raphael (1483-1520). Rembrandt (1606-1669). Cindy Sherman (b. 1954). All famous artists...
Read More
January 15, 2021

The 3 Golden Keys to Success in Copywriting

1. The Brief. 2. Research. 3. Instinct. “Success” in copywriting all boils down to this...
Read More
January 1, 2021

Hiring a Copywriter: The Definitive Guide

You need to hire a Copywriter and Now. This Definitive Guide is your all-in-one resource...
Read More
December 4, 2020

Embrace the Symmetry of 3’s in Copywriting and Win Big!

Break down information overload, focus on the big picture and simplify (drastically)...
Read More
November 20, 2020

How to Bend the Rules in Your Copy and Succeed

Bending (not breaking) Copywriting rules is essential to winning, success and being original...
Read More
November 6, 2020

The 12 Copywriting Sins that Ultimately Matter

Whether it is your first day as a Copywriter, or you have 45+ years experience...
Read More
October 23, 2020

3 Plain English Reasons Why Longer Content is Better

And that is '3 reasons' that you can easily absorb, understand and motivate yourself to...
Read More
October 9, 2020

Evergreen Content: The Holy Grail of Content

Evergreen content should be the 'backbone' of every Content Marketers Strategy...
Read More
September 25, 2020

User Intent Demystified (with Examples) in 950 Words

Behind every Google 'search' is user intent. A problem (reason for a search), and a...
Read More
September 11, 2020

Why Communication in Copywriting is Everything

Because “wining communication” throughout the Copywriting process equals: quicker...
Read More