Blog Copywriting

Build your brand bigger, better & bolder with authority copy

Be The ‘Authority’ with my Blog Copywriting Service

My blog copywriting service sets your brand up to ‘win’ by creating you as the ‘authority’ in your market with problem-solving, long and personality-content that Google loves to rank.

Don’t bother wasting your time with short-form (500, 750 or whatever words) content that solve few problems.

Focus on what matters in your market by solving problems on big picture topics, as this allows you to build ‘trust’ and ‘expertise’ before becoming the authority.

My blog copywriting service focuses on these big picture topics for your brand.

Think of your blog as a handbag! Your blog should be a ‘fashion statement’ – much like a handbag is to a woman or man.

Takeaway: Rather than unproductively mining through the results of ‘keyword research’ and picking your next keyword, my blog copywriting service focuses on the ‘big picture topics’ that solve big problems. Because when you solve ‘big problems’ in your target market, you drive conversions to maximise return on investment.

Blog Copywriting is About Trust, Expertise & Personality

Trust, expertise and authority. That’s the order you build ‘authority’ for a blog post, right? Wrong! Because without injecting ‘personality’ into a blog post, you will fail.

It’s proven that longer content has greater SEO benefits that lead to higher search rankings (read more about that here if interested) because this content solves more, bigger and better problems.

But longer blog posts don’t have to be boring!

Because when they are captivating, engaging and persuasive, well laid out, structured, SEO optimised, useful, valuable and a great resource – then your target audience will be more likely to take action.

Takeaway: My blog copywriting service guarantees to ‘create’ you as the authority in your market by building trust, expertise and engaging your target audience with personality. That’s the secret to becoming the authority in your market.

The Blog Copywriting Process

Behind every ‘winning’ blog post is hours of comprehensive topic research. But all successful blog posts are about execution of research.

My blog copywriting service focuses on ‘strategically’ breaking down all the research to ensure it’s relevant, useful and valuable to your blog post.

And then we ‘execute’ by making sure that your blog post is ‘resourceful’ to your target market, by captivating, engaging and persuading your target audience to take action.

Takeaway: My blog copywriting service creates a better brand. The best brands in the world are built with authority, and that is how I can help create a better brand for you.

Interested in Creating a Better
Brand with Blog Copywriting?

Brands That Have Trusted me

Became More than I Thought it Could

“Kieran was great, his positive mindset along with his sound knowledge in blog posting allowed this project to become more than I thought it could. Highly recommend fantastic.”

Evan Kurzp, Owner, Fertility 2 Family

Check Out my Other
Services

Copywriting

Captivate, engage and persuade your target audience

Website Copywriting

Drive more leads, customers & sales with conversion copy

SEO Copywriting

Get Google love with superior copy that fulfills user intent

Email Copywriting

Establish great relationships with value-driven copy

Small Business

Grow your business and dominate your market with direct response copy

Video Script

Forget 7 or 8 seconds… you only have ½ a second to impress

Keyword Research

Winning in SEO starts with great keyword research

Information Architecture

Create the easiest and most pleasant experience for your users

SEO

That focuses only on the big picture – return on investment

Check Out My Top Blog Posts

January 29, 2021

Why Copywriting Will Always be 80% Art and 20% Science

Copywriting without the ‘80% art’ is nothing more than human existence without emotion. But...
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January 15, 2021

The 3 Golden Keys to Success in Copywriting

1. The Brief. 2. Research. 3. Instinct. 'Success' in copywriting comes down to this because...
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January 1, 2021

Hiring a Copywriter: The Definitive Guide

You need to hire a copywriter and now. This definitive guide is your all-in-one resource...
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December 4, 2020

Embrace the Symmetry of 3’s in Copywriting and Win

Break down information overload, focus on the big picture and simplify any copywriting task. In...
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November 20, 2020

How to Bend the Rules in Your Copy and Succeed

Bending (not breaking) copywriting rules is essential to success and being original. Inspiration for...
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November 6, 2020

The 12 Copywriting Sins that Matter

Whether it's your first day as a copywriter, or you have 45+ years experience: These...
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October 23, 2020

3 Reasons Why Longer Content is Better

Longer content allows greater topic focus, solves more problems and creates evergreen content...
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October 9, 2020

Evergreen Content: The Holy Grail of Content

Evergreen content should be the 'backbone' of every content marketers strategy. This blog post...
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September 25, 2020

User Intent Demystified (with Examples) in 950 Words

Behind every Google 'search' is user intent. A problem (reason for a search), and a...
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September 11, 2020

Why Communication in Copywriting is Everything

Winning communication throughout the copywriting process equals quicker understanding of the...
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