Copywriting

Captivate, engage & persuade your target audience

The Copywriting Service That is More Than Just ‘Words’

Copywriting is the art and science of making a connection with your target audience, increasing brand awareness and inspiring some form of action through the use of ‘persuasive’ emotional triggers, that are justified with logic.

This action may vary from: Subscribing to a list, filling out a form on your website or a lead calling your brand.

Whatever the action is from your target audience, never underestimate the power of copywriting to captivate, engage and persuade your target audience to take the next step in the 3 stages of the typical buyer’s journey.

The typical buyer’s journey consists of awareness (first knowledge of the problem arises), consideration (defining of the problem / consideration of options to solve) and decision (action by purchasing the product or service).

It’s important to understand the buyer’s journey because immediate action in copywriting is not always possible. It takes strategy as well as time / effort / resources to achieve the goal of maximising return on investment.

Takeaway: We all choose our words ‘carefully’ with family, friends and loved ones – therefore it makes sense to apply those same principles to your brand, to better reach and serve your customers.

The Copywriting Service That Delivers

Your brand needs a copywriting service that delivers:

What it says it
will deliver

According to your deadlines

With the results
you want.

My copywriting service is about professionalism, commitment and transparency to driving more conversions to your brand with professional captivating copy, that persuades your target audience to take some form of action.

Professional captivating copy for your brand is focused on results, conversions and return on investment.

And for your peace of mind, you should know that professional captivating copy is crafted by me only – I never outsource!

Takeaway: Can help you with anything ‘word’ related. Because while I specialise in website, SEO and blog copywriting; I have over 12 years copywriting experience, working with companies on copywriting strategy, branding documents, video scripts, guides, emails, press releases and event pieces (just to name some).

The Copywriting Process

Copywriting is about understanding your unique brand, target market and competitors. And then formulating a copywriting plan that focuses on quick wins short-term, bigger wins mid-term and the best wins long-term.

But before getting to the results, you should note that the copywriting process always starts with a email / phone call / face to face meetup to discuss your important copywriting project from a need, results and affordability viewpoint.

Takeaway: Once I have ascertained your immediate needs / mid to long-term needs / results you want, we can quickly move on to whether my copywriting service will be ‘affordable’ for your brand.

But Wait There is More to the Copywriting Process

There are 10 steps to the copywriting process that include:

Scope
agreement

Proposal with deadline setting

Briefing

Just to name a few!

Interested in Copywriting
for Your Brand?

Brands That Have Trusted me

Your Go-To Secret Weapon

“My experience with Mr. Kieran has been nothing shy of A-MAZING! He is masterful at copywriting. If you want to go to the next level, Mr. Kieran is your GO-TO secret weapon. Greatly appreciate all he has done for both of my businesses. Mr. Kieran has earned my respect and trust, he is family now!”

Francisco Campos, Owner, Influence Positive Change & Clean My Credit

Check Out my Other
Services

Website Copywriting

Drive more leads, customers & sales with conversion copy

SEO Copywriting

Get Google love with superior copy that fulfills user intent

Blog Copywriting

Build your brand bigger, better & bolder with authority copy

Email Copywriting

Establish great relationships with value-driven copy

Small Business

Grow your business and dominate your market with direct response copy

Video Script

Forget 7 or 8 seconds… you only have ½ a second to impress

Keyword Research

Winning in SEO starts with great keyword research

Information Architecture

Create the easiest and most pleasant experience for your users

SEO

That focuses only on the big picture – return on investment

Check Out My Top Blog Posts

January 29, 2021

Why Copywriting Will Always be 80% Art and 20% Science

Copywriting without the ‘80% art’ is nothing more than human existence without emotion. But...
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January 15, 2021

The 3 Golden Keys to Success in Copywriting

1. The Brief. 2. Research. 3. Instinct. 'Success' in copywriting comes down to this because...
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January 1, 2021

Hiring a Copywriter: The Definitive Guide

You need to hire a copywriter and now. This definitive guide is your all-in-one resource...
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December 4, 2020

Embrace the Symmetry of 3’s in Copywriting and Win

Break down information overload, focus on the big picture and simplify any copywriting task. In...
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November 20, 2020

How to Bend the Rules in Your Copy and Succeed

Bending (not breaking) copywriting rules is essential to success and being original. Inspiration for...
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November 6, 2020

The 12 Copywriting Sins that Matter

Whether it's your first day as a copywriter, or you have 45+ years experience: These...
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October 23, 2020

3 Reasons Why Longer Content is Better

Longer content allows greater topic focus, solves more problems and creates evergreen content...
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October 9, 2020

Evergreen Content: The Holy Grail of Content

Evergreen content should be the 'backbone' of every content marketers strategy. This blog post...
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September 25, 2020

User Intent Demystified (with Examples) in 950 Words

Behind every Google 'search' is user intent. A problem (reason for a search), and a...
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September 11, 2020

Why Communication in Copywriting is Everything

Winning communication throughout the copywriting process equals quicker understanding of the...
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