Captivate, engage & persuade your target audience

The Copywriting Service That is More Than Just ‘Words’

Copywriting is the art and science of making a connection with your target audience, increasing brand awareness and inspiring some form of action through the use of ‘persuasive’ emotional triggers, that are justified with logic.

This action may vary from: Subscribing to a list, filling out a form on your website or a lead calling your brand.

Whatever the action is from your target audience, never underestimate the power of copywriting to captivate, engage and persuade your target audience to take the next step in the 3 stages of the typical buyer’s journey.

The typical buyer’s journey consists of awareness (first knowledge of the problem arises), consideration (defining of the problem / consideration of options to solve) and decision (action by purchasing the product or service).

It’s important to understand the buyer’s journey because immediate action in copywriting is not always possible. It takes strategy as well as time / effort / resources to achieve the goal of maximising return on investment.

Takeaway: We all choose our words ‘carefully’ with family, friends and loved ones – therefore it makes sense to apply those same principles to your brand, to better reach and serve your customers.

The Copywriting Service That Delivers

Your brand needs a copywriting service that delivers:

What it says it
will deliver

According to your deadlines

With the results
you want.

My copywriting service is about professionalism, commitment and transparency to driving more conversions to your brand with professional captivating copy, that persuades your target audience to take some form of action.

Professional captivating copy for your brand is focused on results, conversions and return on investment.

And for your peace of mind, you should know that professional captivating copy is crafted by me only – I never outsource!

Takeaway: Can help you with anything ‘word’ related. Because while I specialise in website, SEO and blog copywriting; I have over 12 years copywriting experience, working with companies on copywriting strategy, branding documents, video scripts, guides, emails, press releases and event pieces (just to name some).

The Copywriting Process

Copywriting is about understanding your unique brand, target market and competitors. And then formulating a copywriting plan that focuses on quick wins short-term, bigger wins mid-term and the best wins long-term.

But before getting to the results, you should note that the copywriting process always starts with a email / phone call / face to face meetup to discuss your important copywriting project from a need, results and affordability viewpoint.

Takeaway: Once I have ascertained your immediate needs / mid to long-term needs / results you want, we can quickly move on to whether my copywriting service will be ‘affordable’ for your brand.

But Wait There is More to the Copywriting Process

There are 10 steps to the copywriting process that include:


Proposal with deadline setting


Just to name a few!

Interested in Copywriting
for Your Brand?

Brands That Have Trusted me

Your Go-To Secret Weapon

“My experience with Mr. Kieran has been nothing shy of A-MAZING! He is masterful at copywriting. If you want to go to the next level, Mr. Kieran is your GO-TO secret weapon. Greatly appreciate all he has done for both of my businesses. Mr. Kieran has earned my respect and trust, he is family now!”

Francisco Campos, Owner, Influence Positive Change

Check Out my Other

Website Copywriting

Drive more leads, customers & sales with conversion copy

SEO Copywriting

Get Google love with superior copy that fulfills user intent

Blog Copywriting

Build your brand bigger, better & bolder with authority copy

Email Copywriting

Establish great relationships with value-driven copy

Small Business

Grow your business and dominate your market with direct response copy

Video Script

Forget 7 or 8 seconds… you only have ½ a second to impress

Keyword Research

Winning in SEO starts with great keyword research

Information Architecture

Create the easiest and most pleasant experience for your users


That focuses only on the big picture – return on investment

Check Out My Top Blog Posts

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