Copywriting

Captivate, engage & persuade your target audience

The Copywriting Service That is More Than Just ‘Words’

Copywriting is the art and science of making a connection with your target audience, increasing brand awareness and inspiring some form of action through the use of ‘persuasive’ emotional triggers, that are justified with logic.

This action may vary from: Subscribing to a list, filling out a form on your website or a lead calling your brand.

Whatever the action is from your target audience, never underestimate the power of copywriting to captivate, engage and persuade your target audience to take the next step in the 3 stages of the typical buyer’s journey.

The typical buyer’s journey consists of awareness (first knowledge of the problem arises), consideration (defining of the problem / consideration of options to solve) and decision (action by purchasing the product or service).

It’s important to understand the buyer’s journey because immediate action in copywriting is not always possible. It takes strategy as well as time / effort / resources to achieve the goal of maximising return on investment.

Takeaway: We all choose our words ‘carefully’ with family, friends and loved ones – therefore it makes sense to apply those same principles to your brand, to better reach and serve your customers.

The Copywriting Service That Delivers

Your brand needs a copywriting service that delivers:

My copywriting service is about professionalism, commitment and transparency to driving more conversions to your brand with professional captivating copy, that persuades your target audience to take some form of action.

Professional captivating copy for your brand is focused on results, conversions and return on investment.

And for your peace of mind, you should know that professional captivating copy is crafted by me only – I never outsource!

Takeaway: Can help you with anything ‘word’ related. Because while I specialise in website, SEO and blog copywriting; I have over 12 years copywriting experience, working with companies on copywriting strategy, branding documents, video scripts, guides, emails, press releases and event pieces (just to name some).

The Copywriting Process

Copywriting is about understanding your unique brand, target market and competitors. And then formulating a copywriting plan that focuses on quick wins short-term, bigger wins mid-term and the best wins long-term.

But before getting to the results, you should note that the copywriting process always starts with a email / phone call / face to face meetup to discuss your important copywriting project from a need, results and affordability viewpoint.

Takeaway: Once I have ascertained your immediate needs / mid to long-term needs / results you want, we can quickly move on to whether my copywriting service will be ‘affordable’ for your brand.