SEO Copywriting

Get Google love with superior copy that fulfills user intent

Awesome Google Reviews

Marty Tahere

“For a person who had little to no understanding of what copywriting was Kieran has educated me every step of the way by being patient, reliable and his communication...

Mitch Chang

“Kieran is an Amazing and Talented Copywriter. He has written many creative articles for our website, helped with branding, and boosted our SEO dramatically. Topping the google...

Christopher Crampton

“Kieran really knows his stuff, if you’re looking for someone who has a great marketing perspective to get your business firing he’s definitely your guy. We will continue to engage Kieran for our startup.”

Get “Massive Google Love” With my SEO Copywriting Service

SEO copywriting is about pleasing your users (customers or leads for e.g.) first and Google second with:

  • Relevant
  • Useful
  • Engaging
  • Compelling
  • Valuable, and ideally
  • Resourceful content.

Unfortunately, many small business owners, agencies or corporate brands make the big mistake of not putting the user first and trying to incorrectly:

  • Please Google first.

And unfortunately, when you are always thinking of only Google’s needs when crafting SEO copy you forget about what is most important and that is:

  • Pleasing your leads and turning them into a customer (maybe even a life-long one).

My SEO copywriting service focuses on 3 things:

User intent (defined here)

Appealing to the user, and

Solving user problems.

By (firstly) understanding “user intent” we can isolate what the specific problem/s is within your target market rather than:

  • Thinking we know
  • Hoping we know, or
  • Just guessing!

By (secondly) appealing to the user (our target market) we can:

  • Captivate them
  • Engage them, and ultimately
  • Persuade them.

And the only reason why we have “persuaded” them is that we have:

Solved their problem.

We live in a world of problems and Google was invented to solve millions of problems daily.

Therefore, the simple answer with SEO copywriting for your business is to:

Solve a problem.

Ready to Solve a Problem with my SEO Copywriting Service??

Want to Chat?

The 100% White Hat SEO Copywriting Service You Need

My SEO copywriting service is:

  • 100% ethical
  • 100% transparent, and ultimately
  • 100% white hat.

You can read more about the full 10 steps here to complete a project for your business if you are interested. 

100% white hat SEO copywriting for your business ensures:

  • You are always abiding by Google’s terms and conditions
  • You will never get penalised by Google for breaking the rules, and ultimately
  • You will get a lot of love from Google with your SEO copy.

By completely focusing on solving your target market’s problems:

  • Concisely
  • Effectively
  • Systematically, and ultimately
  • Professionally

At all times – we never have to worry about constantly reviewing Google’s terms and conditions because we are doing what Google wants and that is putting the:

User first.

SEO’s trying to “manipulate” and “deceive” search engines (in terms of SEO copy) has been around since inception of SEO. 

But the biggest problem with this approach is that it’s not a:

  • Brand building approach
  • Long term approach, and
  • Return on investment approach.

We are only in this for the long term and therefore SEO copywriting “crafted” for your small, medium or large business must be:

100% white hat (like mine)

To drive more conversions to your business for:

The long-term.

The SEO Copywriting Process

The SEO copywriting process all starts with:

Yes, that’s right…

Before we can create relevant, useful, engaging, compelling, valuable and ideally resourceful content we must complete comprehensive research in order to:

  • Identify problems
  • Better understand problems, and ultimately
  • Completely understand problems

Before solving them.

Because once we fully understand a problem, we can create a better plan to craft content that is the big 3 and that is:

Relevant (to user intent)

Useful (to your user), and

Valuable (wows your user to take action!).

The above is the 20% science when it comes to crafting SEO copywriting that will:

Get results

That leaves the remaining 80% when it comes to crafting “winning” SEO copy and that is:

SEO copywriting is 80% art.

Because it does not matter how relevant, useful and valuable your content is…

If you do not:

  • Captivate
  • Engage, and ultimately
  • Persuade


SEO copywriting will not be effective for your business because:

  • Your target audience won’t take the desired action.

My SEO Copywriting Service Solves That Problem


Gets conversions,
and ultimately

Gets return on

Interested in SEO

Brands That Have Trusted me

picture of skillpost - copywriting client of kieran duffey
picture of elite speech - copywriting client of kieran duffey
picture of roller shutter people - copywriting client of kieran duffey
picture of oz roofworks - copywriting client of kieran duffey

Amazing and Talented Copywriter

“Kieran is an Amazing and Talented Copywriter. He has written many creative articles for our website, helped with branding, and boosted our SEO dramatically. Topping the google search results for various keywords. We appreciate all his help and highly recommend him to anyone that wants results!”

Mitch Chang, Owner, Skill Post Aussie Freelancers

Check Out my Other


Captivate, engage and persuade your target audience

Website Copywriting

Drive more leads, customers & sales with conversion copy

Blog Copywriting

Build your brand bigger, better & bolder with authority copy

Email Copywriting

Establish great relationships with value-driven copy

Small Business

Grow your business and dominate your market with direct response copy

Video Script

Forget 7 or 8 seconds… you only have ½ a second to impress

Keyword Research

Winning in SEO all starts with great keyword research

Information Architecture

Create the easiest and most pleasant experience for your users


That focuses only on the big picture – return on investment

Check Out My Top Blog Posts

January 29, 2021

Why Copywriting Will Always be 80% Art and 20% Science (Forever)

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The 3 Golden Keys to Success in Copywriting

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Hiring a Copywriter: The Definitive Guide

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Embrace the Symmetry of 3’s in Copywriting and Win Big!

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The 12 Copywriting Sins that Ultimately Matter

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3 Plain English Reasons Why Longer Content is Better

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Evergreen Content: The Holy Grail of Content

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User Intent Demystified (with Examples) in 950 Words

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September 11, 2020

Why Communication in Copywriting is Everything

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