SEO Copywriting

Get Google love with superior copy that fulfills user intent

Get ‘Google Love’ with my SEO Copywriting Service

SEO copywriting is about pleasing your users (customers or leads for e.g.) with relevant, useful, engaging, compelling, valuable and resourceful content (ideally).

Unfortunately, many brands make the mistake of putting Google first and not the user. And when you are thinking of only Google’s needs (when crafting SEO copy) you forget about what is most important: Pleasing your leads and turning them into a customer (maybe even a life-long one).

My SEO copywriting services focuses on user intent (defined here), appealing to the user and solving user problems.

By (firstly) understanding ‘user intent’, we can isolate what the problem/s is within your target market, rather than thinking we know them.

By (secondly) appealing to the user (our target market) we can captivate, engage and persuade them.

And the only reason we have ‘persuaded’ them is that we have solved their problem.

Takeaway: We live in a world of problems and Google was invented to solve millions of problems daily. Therefore, the simple answer with SEO copywriting for your brand, is to solve a problem (and the right one).

The 100% White Hat SEO Copywriting Service You Need

My SEO copywriting service is 100% ethical, transparent and white hat. You can read more about the 10 steps here to complete a project for your brand (if you’re interested).

100% white hat SEO copywriting for your brand ensures you are abiding by Google’s terms and conditions, won’t get penalised by Google for breaking the rules and will get a lot of love from Google with your SEO copy.

By focusing on solving your target market’s problems effectively, we don’t have to worry about constantly reviewing Google’s terms and conditions. Because we are doing what Google wants and that is putting the user first.

SEO’s trying to ‘manipulate’ and ‘deceive’ search engines (with SEO copy) has been around since inception of SEO.

But the biggest problem with this approach, is that it’s not a long-term, brand building and return on investment approach.

Takeaway: We are only in this for the long term and therefore SEO copywriting ‘crafted’ for your brand, must be 100% white hat (like mine) to drive more conversions to your brand long-term.

The SEO Copywriting Process

The SEO copywriting process starts with results research. Because before we can create great content, we must complete comprehensive research to identify and completely understand problems (before solving them).

Once a problem/s is fully understood, we can create a better plan to craft content, that is the big 3, and that is relevant (to user intent), useful (to your user) and valuable (prompts your user to take action).

This is the 20% science to crafting SEO copywriting that will get results, and that leaves the remaining (which is) – SEO copywriting is 80% art.

Takeaway: It does not matter how relevant, useful and valuable your content is if you do not captivate, engage and persuade. Because without this, SEO copywriting won’t be effective for your brand, as your target audience won’t take the desired action.

My SEO Copywriting Solves That Problem

Gets
results

Gets conversions

Gets return on
investment.

Interested in SEO
Copywriting?

Brands That Have Trusted me

Increased Sales for All Our Marketing Campaigns

“I've been working with Kieran for nearly 12 months now. At first I would only hire him for small jobs, but he treated me with full respect and 100% attention always no matter how small the project was. I really appreciated this. Nowadays we hire Kieran for all of our writing projects, and his work is extremely detailed and he's always trying his best to deliver far more than we expect from him. You must understand, when it comes to SEO and CRO, the way you write, what you say and exactly how you say it is what gets you sales. Getting Kieran onboard has increased our sales for all of our different marketing campaigns across all platforms without having to increase advertisement spend whatsoever. 10/10 Kieran mate.”

Lucas Vitale, CEO, SEO Assistance

Check Out my Other
Services

Copywriting

Captivate, engage and persuade your target audience

Website Copywriting

Drive more leads, customers & sales with conversion copy

Blog Copywriting

Build your brand bigger, better & bolder with authority copy

Email Copywriting

Establish great relationships with value-driven copy

Small Business

Grow your business and dominate your market with direct response copy

Video Script

Forget 7 or 8 seconds… you only have ½ a second to impress

Keyword Research

Winning in SEO starts with great keyword research

Information Architecture

Create the easiest and most pleasant experience for your users

SEO

That focuses only on the big picture – return on investment

Check Out My Top Blog Posts

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Why Copywriting Will Always be 80% Art and 20% Science

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3 Reasons Why Longer Content is Better

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User Intent Demystified (with Examples) in 950 Words

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Why Communication in Copywriting is Everything

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