About Me

Over 15 years copywriting experience
Professionalism, transparency & commitment
Live and breathe everything copywriting


  • Copywriting business run ‘solely’ by me with over 15 years copywriting experience.
  • Live and breathe everything ‘copywriting’ – it’s all that I do and know.
  • Meet the ‘copywriting’ and ‘SEO’ needs of businesses in Brisbane and Australia wide.

Your Business Needs Professional Captivating Copy

Sure – it’s great to be creative, clever and think outside the box. But having lived / worked in Sydney (4 years), London (5 years) Melbourne (3 years) and with 15 years + copywriting experience, international work experience (London) and life experience.

And having worked in a diverse range of jobs from:


I know as a copywriter for your brand it’s about:



Return on Investment.

Professional Captivating Copy Explained

You need your leads to be captivated, engaged and persuaded for them to take the desired action for your brand. Whether that be closing a sale, signing up to a newsletter, filling out a form or whatever.

Professional captivating copy is achieved through strategy (with effective research), proven copy (with the use of formulas) and concise/persuasive copy (that says more with less and inspires your target audience to act).

And it’s all done using psychological triggers, the driving force of all human behaviour. These psychological triggers appeal to people’s emotions because it’s proven that people act on emotion first and logic second.

Bring You Copywriting and Life Experience

You know what they say about content right? And no, I’m not talking about: Content is king. Because you and I know that. I’m talking about that I’ve always believed copywriting is 80% art and 20% science.

As my client, I not only give you professionalism, transparency and commitment, but I 100% guarantee to help your brand drive more conversions, by applying the 80% art when it comes to creating…

Professional Captivating Copy

for your brand.


Let’s get to work!

Kieran Duffey

Kieran Duffey Copywriter

~ Professional captivating copy ~

Kieran Duffey is the Expert in Professional Captivating Copy

Captivate, engage & persuade

SEO friendly

Conversion focused

Return on investment

“I 100% guarantee professionalism, transparency and commitment to your businesses success. I am sole operator of the business and live and breathe everything copywriting. Whether it is Website Copywriting, SEO Copywriting, Blog Copywriting, Email Copywriting, Small Business Copywriting, Video Script Copywriting, Keyword Research, Information Architecture or SEO…”

Let me help you with:

Professional captivating copy

Kieran Duffey, Owner

Copywriting Expert

100% Satisfaction Guaranteed

About Me

Kieran Duffey is a highly experienced, skilled and motivated copywriter with over 15 years experience in the copywriting industry. Kieran Duffey lives and breathes everything copywriting. Kieran Duffey meets the copywriting needs of small businesses, agencies and corporate brands right across Australia.

Brands That Have Trusted me

Amazing and Talented Copywriter

“Kieran is an Amazing and Talented Copywriter. He has written many creative articles for our website, helped with branding, and boosted our SEO dramatically. Topping the google search results for various keywords. We appreciate all his help and highly recommend him to anyone that wants results!”

Mitch Chang, Owner, Skill Post Aussie Freelancers

Check Out My Top Blog Posts

Why Copywriting Will Always be 80% Art and 20% Science

Copywriting without the ‘80% art’ is nothing more than human existence without emotion. But...
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The 3 Golden Keys to Success in Copywriting

1. The Brief. 2. Research. 3. Instinct. 'Success' in copywriting comes down to this because...
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Hiring a Copywriter: The Definitive Guide

You need to hire a copywriter and now. This definitive guide is your all-in-one resource...
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Embrace the Symmetry of 3’s in Copywriting and Win

Break down information overload, focus on the big picture and simplify any copywriting task. In...
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How to Bend the Rules in Your Copy and Succeed

Bending (not breaking) copywriting rules is essential to success and being original. Inspiration for...
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The 12 Copywriting Sins that Matter

Whether it's your first day as a copywriter, or you have 45+ years experience: These...
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3 Reasons Why Longer Content is Better

Longer content allows greater topic focus, solves more problems and creates evergreen content...
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Evergreen Content: The Holy Grail of Content

Evergreen content should be the 'backbone' of every content marketers strategy. This blog post...
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User Intent Demystified (with Examples) in 950 Words

Behind every Google 'search' is user intent. A problem (reason for a search), and a...
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Why Communication in Copywriting is Everything

Winning communication throughout the copywriting process equals quicker understanding of the...
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