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Email Copywriting
Establish great relationships with value-driven copy
Awesome Google Reviews
Marty Tahere
“For a person who had little to no understanding of what copywriting was Kieran has educated me every step of the way by being patient, reliable and his communication...
Mitch Chang
“Kieran is an Amazing and Talented Copywriter. He has written many creative articles for our website, helped with branding, and boosted our SEO dramatically. Topping the google...
Christopher Crampton
“Kieran really knows his stuff, if you’re looking for someone who has a great marketing perspective to get your business firing he’s definitely your guy. We will continue to engage Kieran for our startup.”
Convert Leads into Customers with My Email Copywriting Service
Email copywriting is about turning your leads into customers with concise, persuasive and value-driven emails that ‘build trust’ with your brand.
The Money is in the list as they say!
In fact the marketing “rule of seven” states that a lead needs to see or hear your marketing message a:
Minimum of 7 times
Before they take action and buy from your business.
The “rule of seven” proves why email marketing copywriting is critical to any businesses:
- Results
- Conversions, and ultimately
- Return on investment.
My email copywriting service is all about crafting emails that are:
- Captivating
- Engaging, and ultimately
- Persuasive.
You can be rest assured my email copywriting service will craft:
- Subject lines (that will be read and won’t go to spam!)
- Body content (that is concise, engaging and persuasive), and ultimately a
- Call to action (to increase conversions.).
The “secret” to email copywriting ultimately is in the:
Personalisation of emails.
You really need to form a strong “personal” connection with your lead before you try to turn them into a customer.
Ultimately the goal of email copywriting is to make it seem like your emails are so “personal” that they are not coming from your business but a:
Best friend.
Interested in Becoming Best Friends with Your Leads??
Want to Chat?
My Email Copywriting Service Focuses on Your Lead Getting to Know, Trust and Like You
As a business owner you must understand that your target audience is bombarded with:
- Irrelevant
- Invaluable, and often
- Spammy
Emails on a daily basis.
Your businesses prime goal??
To cut through the “email noise” in terms of massive “email overload” and…
Start to build a relationship with your lead.
And of course the first step to bulding a “relationship” with your lead is to:
- Get their attention, and ultimately
- Maintain their attention.
But ultimately what makes my email copywriting service effective is that after I have got your leads attention a number of times I then always focus on:
- Getting your lead to “know” you
- Getting your lead to “trust” you, and ultimately
- Getting your lead to “like” you!
Because once your lead has:
- Heard from you a number of times (remember the marketing “rule of seven”)
- Formed a know, trust and like (connecting with you), and ultimately
- Formed a personal (connection with you)…
They are far more likely to pull the trigger and:
Buy from you.
It is this principle that makes email copywriting so effective to:
Maximising your business return on investment.
The Email Copywriting Process
Before a “word” of email copy is crafted a:
Specific goal
Must be put in place to ensure that “optimum” results are achieved from the email copywriting process.
The obvious email marketing copywriting goal is to:
Grow your subscriber list.
As the money is in the list and your list is therefore your most valuable asset.
But what about…
After your subscribers have opened and read your business email what exactly do you want them to do??
Here are some examples of specific goals for email marketing copywriting campaigns:
- Increase your open rates
- Improve email click-throughs
- Drive traffic to your latest blog post
- Inform leads on your latest product launch
- Announce a sale.
Whatever your specific goal is you should always have the ultimate goal in mind of:
Retaining customers and making them life-long customers
Because you are ultimately investing in “email copywriting” to maximise return on investment.
When a specific goal has been set for email copywriting then:
- Keyword research 360°
- Market research 360°, and
- Competitor research 360°
Needs to be completed before crafting copy for the email campaign.
My Email Copywriting Service Focuses on “Value-Driven” Emails
Because ultimately it is:
Value
That your business subscribers are looking for in order to get to know, trust and like you before ultimately:
Buying from you!
Interested in Value-Driven
Emails for Your Business??
Brands That Have Trusted me
Kieran Really Knows His Stuff
“Kieran really knows his stuff, if you’re looking for someone who has a great marketing perspective to get your business firing he’s definitely your guy. We will continue to engage Kieran for our startup. Thanks for your help so far Kieran!”
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