Email Copywriting

Establish great relationships with value-driven copy

Convert Leads into Customers with My Email Copywriting Service

Email copywriting is about turning your leads into customers with concise, persuasive and value-driven emails that ‘build trust’ with your brand.

The money is in the list as they say! In fact, the marketing ‘rule of seven’ states that a lead needs to see or hear your marketing message a minimum of 7 times, before they take action and buy from your brand.

The ‘rule of seven’ proves why email copywriting is critical to any brands results.

My email copywriting service is about crafting emails that are captivating, engaging and persuasive. So you can be rest assured my service will craft subject lines (that will be read and won’t go to spam), body content (that connects) and includes a call to action (to increase conversions).

The secret to email copywriting, is in the ‘personalisation’ of emails. You need to form a strong ‘personal’ connection with your lead before you try to turn them into a customer.

Takeaway: The goal of email copywriting, is to make it seem like your emails are so ‘personal’, that they are not coming from your brand, but a best friend.

My Email Copywriting Service Focuses on Your Lead Getting to Know, Trust and Like You

As a brand, you must understand that your target audience is bombarded with irrelevant, invaluable and spammy emails on a daily basis.

Your brand’s prime goal? To cut through the email noise / overload and start to build a relationship with your lead.

And the first step to building a ‘relationship’ with your lead is to get and maintain their attention.

But what makes my email copywriting service effective, is that after I have got your leads attention (a number of times), I then focus on: Getting your lead to know, trust and like you.

Takeaway: Your lead is more likely to buy from you after they’ve heard from you a number of times (remember the marketing rule of seven), formed a know / trust / like (connecting with you) and formed a personal (connection with you). And it’s this principle, that makes email copywriting so effective in maximising return on investment for your brand.

The Email Copywriting Process

Before a ‘word’ of email copy is crafted, a goal must be set, to ensure ‘optimum’ results are achieved from the email copywriting process.

And the obvious goal is to grow your subscriber list. As the money is in the list (making it your most valuable asset).

But what about after your subscribers have opened and read your brand email, what do you want them to do?

Some examples of goals for email copywriting campaigns include increasing your open rates, improving email click-throughs, driving traffic to your latest blog post, informing leads on your latest product launch or announcing a sale.

Takeaway: Whatever your goal is, you should always have the goal of retaining customers and making them life-long customers to maximise return on investment. Once a goal has been set for email copywriting, then effective research needs to be completed, before crafting copy for the email campaign.