Frequently Asked Questions

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I’m Kieran Duffey, 42 years old; and your highly experienced, skilled and motivated:

  • Copywriter
  • SEO Consultant
  • Information Architect.

If you want to know more about me: Check out my about me page, view my LinkedIn profile or browse my YouTube Channel.

I have over 15 years copywriting experience helping businesses (domestically and internationally) drive more leads, customers and sales with ‘professional captivating copy.’

  • Website copy that is ‘professional’ and ‘captivating’ to drive more leads, customers and sales.
  • SEO copy that ‘Google loves’, rewarding you with prominent placement in the organic listings.
  • Blog copy that ‘sets you up’ as the authority in your market for greater brand exposure.


100% guarantee you that I have a affordable rate for copywriting, and I ensure you:

  • A comprehensive free quote before we start
  • No sales tricks
  • No nasty hidden costs added on at the end of the project.

My copywriting rates are ‘affordable’ compared to other copywriters.

Absolutely! Never underestimate the value of ‘professional captivating copy’ driving more leads, customers and sales to your business.

And remember:

Content will always be king!

The sky is the limit when it comes to how far you want to go with SEO, but I can 100% guarantee you that my SEO is:

  • Affordable
  • Results focused
  • Return on investment driven.

My SEO rates are ‘affordable’ compared to other SEO companies.


In 2009 I formed my own Search Engine Optimisation Company from scratch, and within 10 months I choose to specialise in copywriting. I have over 12 years experience in results copywriting. 

I’m a:

  • Seasoned / highly skilled / highly experienced / dynamic / innovative / quality / results driven copywriter
  • Former Search Engine Optimisation (SEO) business owner, now specialising in copywriting.
  • Reactor, adaptor and 100% guaranteed to get results for any online business.

Driving leads, customers and sales with professional captivating copy that creates bigger, better and bolder brands.

  • Brand awareness
  • More leads /customers / sales
  • Return on investment.

Keyword Research

3 reasons:

  • Comprehensive process
  • All your ‘money keywords’ found
  • Return on investment driven.

Keyword research is about finding all your ‘money keywords’ to bring your online business more:

  • Leads
  • Customers
  • Sales.

Absolutely! Keyword research is the first critical’ step in the SEO process that lays the foundations for your future business success.

Simply: SEO does not exist without keyword research!

Information Architecture

3 reasons:

  • Over 12 years Information architecture experience
  • User experience focused (key to high organic rankings)
  • Return on investment driven.

Information architecture is about careful, precise, effective, clear and logical planning of content to ensure:

Optimal user experience.

Information architecture (as a business owner) is about giving your target market the best and most pleasant user experience to drive more leads, customers and sales to your business.


You need to create logical Information architecture that will increase the average users experience (key to rankings), and in addition:

You must consider search engines in forming a ‘smart’ content structure (also key to rankings).


3 reasons:

  • Former SEO business owner with over 12 years SEO experience
  • Results focus
  • Return on investment driven.

Building a bigger, better and bolder brand through a comprehensive process of improving exposure in search engines – Google (primarily) and Bing (secondary) to increase ‘organic’ search traffic.

SEO is about helping your business by giving your web pages higher ranking in the Search Engine Results (namely Google). You then benefit by having a stronger presence on the web: Which can lead to more traffic, leads, customers and sales.