That focuses on the big picture – return on investment
My SEO Service Focuses on Return on Investment
Search Engine Optimisation (SEO) is the process of improving the ‘visibility’ of a website or a web page in search engines (like Google) to increase brand awareness, drive more conversions and maximise return on investment.
That’s SEO without going into all the technical details you don’t care about. But with over 200 ranking factors in the Google Search Algorithm, where does the ‘average brand’ begin?!
Because Google are updating the algorithm ‘frequently’ (and they will only continue to do this).
Takeaway: I am a former SEO business owner that can ‘cut’ through the SEO hype and give your brand the SEO it needs with results, conversions and return on investment.
My SEO Service Focuses on Building a ‘Bigger, Better & Bolder Brand’
SEO is not rocket science! If you take away the ‘technicalities’ of SEO then you are left with one ‘bigger picture’ requirement and that is to build a brand (no matter if you are a small, medium or large brand).
And my SEO service focuses on building a bigger, better and bolder brand that rocks! My SEO service does this by focusing on what makes your brand different and what will give it the winning edge.
We can build your brand in many ways, from creating:
- ‘User-friendly SEO copy’ that captivates, engages and persuades leads
- ‘Authority blog posts’ that set you up as the true leader in your market
- A ‘winning social media’ strategy that brings your business more leads
- A ‘white hat link building strategy’ that increases rankings
- A ‘optimal Technical SEO plan’ that makes your site friendly with Google.
Takeaway: My SEO service always focuses on your brand, conversions and return on investment.
The SEO Process
Here is my ‘6 step SEO process’ explained to you concisely (so not to bore you) and clearly (so it makes sense to you).
1. Keyword research
SEO starts with great ‘keyword research’ and you can read more about my keyword research service and ‘process’ right here.
This ‘keyword research’ step also includes doing ‘market’ and ‘competitor’ research for your brand. Here, we identify your ‘money keywords’ that will bring you the highest return on investment.
Google ranks pages not websites. This means each page of your website can appear in Google, based on different ‘keywords’ searched by your target audience.
My job is to match the topic of keywords (from step 1: keyword research) to the intent of your target audience, searching in Google. Once ‘topic’ is matched with ‘intent’, then your website pages can be optimised.
3. Technical SEO issues
Maybe it is ‘slow’ loading pages, ‘broken’ links or ‘missing’ pages – whatever it is – there are thousands of ‘technical issues’ for your website than can prevent Google from crawling your site and badly impact user experience.
My job is to fix all your Technical SEO issues.
4. Create new content because content is king
Not only is content king but new content allows you to rank for more keywords and grow your business. Once you have created content right across your website, your next focus should be your ‘blog’, because it allows you to build a bigger, better and bolder brand.
I offer a ‘blog copywriting’ service and you can check it out here if interested.
5. Build links
Links are very important when it comes to SEO. They are valued by search engines (like Google) because they prove other websites are talking about you!
Links act as social proof (and effectively votes) that your website is ‘relevant’ and ‘high quality.’ Think of links as a popularity contest, but remember, you can only build links ‘ethically’ by creating useful, relevant and valuable content – and that’s what my SEO link building process is about.
6. Track progress, analyse results and make improvements
For your brand’s SEO efforts, I don’t only focus on what is working but what is not, and can we make it work in the future or not?
The SEO process never stops, and this means I am always tracking, analysing and making SEO business improvements.
Takeaway: I guarantee you a professional, transparent and customised SEO solution for your unique brand needs.
Interested in SEO?
Brands That Have Trusted me
Helped My Listing Hit The First Page
“I have been a client of Kieran's since last year and am happy to report that he has been outstanding with helping me produce quality copy for both my Google posts as well as my website. As I have been in the middle of growing a new business over the last 12 months, my time has been limited. Kieran gladly took on the task of coming up with great quality content that keeps people engaged as well as increasing my Google engagement, which has helped my listing hit the first page. I can honestly recommend Kieran to anyone that needs an awesome copywriter, wants to build their following with well written posts and articles and also if you need help with bettering your website and SEO. Thanks Kieran for all your help and I look forward to still having your support moving forward, as my business continues to grow. ”