60 Second Tip Videos

Quick, engaging and useful copywriting & SEO tips

Video explaining using proven methods in copywriting
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Use Proven Methods in Copywriting

Fastrack success by using proven existing resources to your advantage.

Video explaining concise copywriting
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Be Concise in Copywriting

Learn to say more with less. Because the less you say, the more they will hear.

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Use Powerful Language in Copywriting

Power words are your solution to make people sit up and take notice.

Video explaining importance of eliminating powerless words in copywriting
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Eliminate Powerless Words in Copywriting

Better connect your headline to your conclusion by only providing value.

Video explaining finding your voice in copywriting
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Find Your Voice in Copywriting

Stand out with a unique style, tone and personality that makes readers love your content.

Video explaining research importance in copywriting
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Do More Research in Copywriting

More information equals more possibilities – which puts you on the path to winning copy.

Video explaining importance of refining headline in copywriting
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Refine Your Headline in Copywriting

Be specific with enough detail in your headline to capture attention immediately.

Video describing how to add more interest in copywriting
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Add More Interest in Copywriting

Trigger interest with your target audience to prove you are trustworthy and inspire action.

Video explaining importance of injecting personality in copywriting
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Inject Personality in Copywriting

Embrace personality by taking control of your words to marry your voice with your customers.

Video explaining importance of simplifying content
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Simplify Your Content

Readers must understand your content regardless of how complicated the subject matter.

Video explaining importance of satisfying your audience in copywriting
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Satisfy Your Audience in Copywriting

Narrow down who your ideal customer is to give them what they already want.

Video explaining importance of telling a story in copywriting
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Tell a Story in Copywriting

Get people hooked on your copy with powerful storytelling that triggers human attention.

Video explaining importance of making your copy visually appealing
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Make Your Copy Visually Appealing

Standout and make content easier to understand, digest and remember with visuals.

Video explaining why to avoid being clever in copywriting
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Don't Be Clever in Copywriting

Ditch clever and focus on the core issues, pains and solutions to maximise copy results.

Video explaining why it's ok to bend the rules in copywriting to achieve results
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Bend The Rules in Copywriting

Don’t be afraid to fire your English teacher to better connect with your target audience.

Video explaining the importance of having a purpose in copywriting
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Have a Purpose in Copywriting

Simplify with a single purpose for content and execute that to maximise results.

Video explaining why it's ok to leave your introduction to last
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Leave Your Intro to Last

Jumpstart your creativity by skipping the introduction and doing it when the scope is clear.

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Read Your Writing Aloud

Coming Friday 23rd of July 2021.

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Focus on Benefits in Copywriting

Coming Friday 30th of July 2021.

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Appeal to Emotion in Copywriting

Coming Friday 6th of August 2021.

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Keep a Swipe File in Copywriting

Coming Friday 13th of August 2021.

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Lead with Your Strongest Point

Coming Friday 20th of August 2021.

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Stress Value in Copywriting

Coming Friday 27th of August 2021.

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Build Credibility in Copywriting

Coming Friday 3rd of September 2021.