60 Second Tip Videos
Quick, engaging and useful copywriting tips
Use Proven Methods in Copywriting
Fastrack success by using proven existing resources to your advantage.
Be Concise in Copywriting
Learn to say more with less. Because the less you say, the more they will hear.
Use Powerful Language in Copywriting
Power words are your solution to make people sit up and take notice.
Eliminate Powerless Words in Copywriting
Better connect your headline to your conclusion by only providing value.
Find Your Voice in Copywriting
Stand out with a unique style, tone and personality that makes readers love your content.
Do More Research in Copywriting
More information equals more possibilities – which puts you on the path to winning copy.
Refine Your Headline in Copywriting
Be specific with enough detail in your headline to capture attention immediately.
Add More Interest in Copywriting
Trigger interest with your target audience to prove you are trustworthy and inspire action.
Inject Personality in Copywriting
Embrace personality by taking control of your words to marry your voice with your customers.
Simplify Your Content
Readers must understand your content regardless of how complicated the subject matter.
Satisfy Your Audience in Copywriting
Narrow down who your ideal customer is to give them what they already want.
Tell a Story in Copywriting
Get people hooked on your copy with powerful storytelling that triggers human attention.
Make Your Copy Visually Appealing
Standout and make content easier to understand, digest and remember with visuals.
Don't Be Clever in Copywriting
Ditch clever and focus on the core issues, pains and solutions to maximise copy results.
Bend The Rules in Copywriting
Don’t be afraid to fire your English teacher to better connect with your target audience.
Have a Purpose in Copywriting
Simplify with a single purpose for content and execute that to maximise results.
Leave Your Intro to Last
Jumpstart your creativity by skipping the introduction and doing it when the scope is clear.
Read Your Writing Aloud
Capture writing errors by forcing your mind to slow down by reading aloud.
Focus on Benefits in Copywriting
Compelling copy starts with selling the benefits and supporting with features.
Appeal to Emotion in Copywriting
Build deep connections with your customers but don’t forget justification with logical appeal.
Keep a Swipe File in Copywriting
Save time and jumpstart your creativity with an organised swipe file to maximise results.
Lead with Your Strongest Point
Grab attention quickly otherwise readers won’t engage with your middle or get to your conclusion.
Stress Value in Copywriting
Solve the target customers need and offer them value with your product or service.
Build Credibility in Copywriting
Be sure to give them the detail they need to build credibility and maximise results.
Back Up Your Claims in Copywriting
Sound confident, build trust and win over skeptical readers by backing up your claims.
Use Specific Examples in Copywriting
Provide proof and demonstrate you know your target audience by using specific examples.
Make it Personal in Copywriting
Customers gravitate towards brands that recognise them as individuals (and not a number).
Be Persuasive in Copywriting
Gain attention of the visitor, keeping them interested (and wanting more).
Speak Your Ideal Customer's Language
Get your customers to know, like and trust you by speaking directly to them.
Emphasise Your Most Important Point
The human brain requires positive reinforcement to absorb the most important information.
Use Active Voice in Copywriting
Help people picture themselves taking action (the primary goal) by using active voice.
Have a 'You' Focus in Copywriting
Include ‘you’ in your copy as much as possible to encourage an audience response.
Get 'Yesses' to Your Questions in Copywriting
Get your prospects to say ‘yes’ repeatedly to build rapport and encourage action.
Make Your Content Scannable
Content needs to be scannable as it’s proven that users scan first before reading.
Avoid 'Weasel Words' in Copywriting
Strengthen your language, sound confident and built trust by avoiding weasel words.
Minimise Commas in Copywriting
Be prepared to fire your English teacher by omitting commas to achieve clarity.
Write with Your Eraser in Copywriting
Don't Exaggerate in Copywriting
Find the Tension in Copywriting
Write Down the Requirements in Copywriting
Keep in Mind the Medium while Writing Copy
Repurpose Existing Content in Copywriting
Get Your First Line Right in Copywriting
Inject Humour into Your Copywriting
Make Prospects Feel Like They're Already Getting Something
Avoid Fence Sitting in Copywriting
Build Momentum in Copywriting
Be an Active Listener in Copywriting
Find the Angle that Resonates in Copywriting
Think Outside the Box in Copywriting
Rewrite Your Favourite Content Piece
Use Psychology to Motivate Your Readers
Draw Your Copywriting Concept
Do a 10 Minute Freewrite in Copywriting
Talk About Your Project with Someone
Write How You Talk in Copywriting
Avoid Distractions in Copywriting
Have SEO in Mind when Copywriting
Write Every Day to Improve in Copywriting
Include a Strong CTA in Copywriting