60 Second Tip Videos

Quick, engaging and useful copywriting tips

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Use Proven Methods in Copywriting

Fastrack success by using proven existing resources to your advantage.

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Be Concise in Copywriting

Learn to say more with less. Because the less you say, the more they will hear.

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Use Powerful Language in Copywriting

Power words are your solution to make people sit up and take notice.

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Eliminate Powerless Words in Copywriting

Better connect your headline to your conclusion by only providing value.

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Find Your Voice in Copywriting

Stand out with a unique style, tone and personality that makes readers love your content.

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Do More Research in Copywriting

More information equals more possibilities – which puts you on the path to winning copy.

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Refine Your Headline in Copywriting

Be specific with enough detail in your headline to capture attention immediately.

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Add More Interest in Copywriting

Trigger interest with your target audience to prove you are trustworthy and inspire action.

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Inject Personality in Copywriting

Embrace personality by taking control of your words to marry your voice with your customers.

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Simplify Your Content

Readers must understand your content regardless of how complicated the subject matter.

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Satisfy Your Audience in Copywriting

Narrow down who your ideal customer is to give them what they already want.

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Tell a Story in Copywriting

Get people hooked on your copy with powerful storytelling that triggers human attention.

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Make Your Copy Visually Appealing

Standout and make content easier to understand, digest and remember with visuals.

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Don't Be Clever in Copywriting

Ditch clever and focus on the core issues, pains and solutions to maximise copy results.

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Bend The Rules in Copywriting

Don’t be afraid to fire your English teacher to better connect with your target audience.

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Have a Purpose in Copywriting

Simplify with a single purpose for content and execute that to maximise results.

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Leave Your Intro to Last

Jumpstart your creativity by skipping the introduction and doing it when the scope is clear.

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Read Your Writing Aloud

Capture writing errors by forcing your mind to slow down by reading aloud.

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Focus on Benefits in Copywriting

Compelling copy starts with selling the benefits and supporting with features.

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Appeal to Emotion in Copywriting

Build deep connections with your customers but don’t forget justification with logical appeal.

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Keep a Swipe File in Copywriting

Save time and jumpstart your creativity with an organised swipe file to maximise results.

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Lead with Your Strongest Point

Grab attention quickly otherwise readers won’t engage with your middle or get to your conclusion.

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Stress Value in Copywriting

 Solve the target customers need and offer them value with your product or service.

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Build Credibility in Copywriting

Be sure to give them the detail they need to build credibility and maximise results.

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Back Up Your Claims in Copywriting

Sound confident, build trust and win over skeptical readers by backing up your claims.

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Use Specific Examples in Copywriting

Provide proof and demonstrate you know your target audience by using specific examples.

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Make it Personal in Copywriting

Customers gravitate towards brands that recognise them as individuals (and not a number).

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Be Persuasive in Copywriting

Gain attention of the visitor, keeping them interested (and wanting more).

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Speak Your Ideal Customer's Language

Get your customers to know, like and trust you by speaking directly to them.

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Emphasise Your Most Important Point

The human brain requires positive reinforcement to absorb the most important information.

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Use Active Voice in Copywriting

Help people picture themselves taking action (the primary goal) by using active voice.

Play Video about Video explaining the importance of having a 'you' focus in copywriting

Have a 'You' Focus in Copywriting

Include ‘you’ in your copy as much as possible to encourage an audience response.

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Get 'Yesses' to Your Questions in Copywriting

Get your prospects to say ‘yes’ repeatedly to build rapport and encourage action.

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Make Your Content Scannable

Content needs to be scannable as it’s proven that users scan first before reading.

Play Video about Video explaining the importance of avoiding weasel words in copywriting

Avoid 'Weasel Words' in Copywriting

Strengthen your language, sound confident and built trust by avoiding weasel words.

Play Video about Video explaining the importance of minimising commas in copywriting

Minimise Commas in Copywriting

Be prepared to fire your English teacher by omitting commas to achieve clarity.

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Write with Your Eraser in Copywriting

A simple and easy tip you can implement today to ensure your copy is concise.

Play Video about Video explaining why it's important not to exaggerate in copywriting

Don't Exaggerate in Copywriting

You must grab attention, impact and be persuasive in copywriting but don’t exaggerate!

Play Video about Video explaining the importance of finding the tension in copywriting

Find the Tension in Copywriting

Humans are wired to be interested in conflict, it makes people feel something.

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Write Down the Requirements in Copywriting

For best results in copywriting, actively listen, and then write down your client requirements.

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Keep in Mind the Medium while Writing Copy

Different marketing mediums require a different approach to writing copy. Understand why.

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Repurpose Existing Content in Copywriting

Think leverage. So find your excelling content, repurpose it and expand your content’s reach.

Play Video about Video discussing the importance of getting your first line right in copywriting

Get Your First Line Right in Copywriting

Hook your reader with a short and powerful first line that gets them interested in reading more.

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Inject Humour into Your Copywriting

Humour in content can be great, but only if it furthers your goal. So don’t overdo it!

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Make Prospects Feel Like They're Already Getting Something

Your prospects engage and gain value when you make gratification instantaneous.

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Avoid Fence Sitting in Copywriting

Go to the edge with your copywriting to move your prospect off the fence and closer to a decision.

Play Video about Video discussing the importance of building momentum in copywriting

Build Momentum in Copywriting

To build momentum think of a slippery slide. So every line of copy should lead to the next.

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Be an Active Listener in Copywriting

Make your client feel like they’re more on the same page as you by being an active listener.

Play Video about Video discussing the importance of finding the angle that resonates in copywriting

Find the Angle that Resonates in Copywriting

Crucial for catching your prospects attention and generating interest. And it starts with effective research.

Play Video about Video discussing the importance of thinking outside the box in copywriting

Think Outside the Box in Copywriting

Coming up with the best content ideas requires ‘lateral thinking’ but don’t worry it’s easier than it seems.

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Rewrite Your Favourite Content Piece

Work smarter not harder by being inspired by your favourite content to make it work for your brand.

Play Video about Video discussing the importance of using psychology to motivate your readers

Use Psychology to Motivate Your Readers

Identify what makes customers tick and use this information strategically to engage, influence and sell.

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Draw Your Copywriting Concept

Enhance visualisation and make your project less challenging by drawing your copywriting concept.

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Do a 10 Minute Freewrite in Copywriting

Freewriting is continuous writing with no limitations and great for building momentum when you’re stuck.

Play Video about Video explaining the importance of talking about your project with someone in copywriting

Talk About Your Project with Someone

A great way to explain, summarise and present your ideas to better tackle your copy.

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Write How You Talk in Copywriting

This informal, personalised and one-to-one conversation approach moves you away from sameness.

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Avoid Distractions in Copywriting

Time is money, so make use of your copywriting time and be productive by eliminating distractions.

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Have SEO in Mind when Copywriting

Writing with SEO in mind is a must for capturing more targeted online traffic that will convert.

Play Video about Video explaining the importance of writing every day to improve in copywriting

Write Every Day to Improve in Copywriting

No copywriting course or mentor is a substitute for writing each day to maximise your potential.

Play Video about Video discussing why it's important to include a strong CTA in copywriting

Include a Strong CTA in Copywriting

If you don’t specifically ask people to do something, chances are they won’t do it.