Why Copywriting Will Always be 80% Art and 20% Science Copywriting without the ‘80% art’ is nothing more than human existence without emotion. But… Read More
The 3 Golden Keys to Success in Copywriting 1. The Brief. 2. Research. 3. Instinct. ‘Success’ in copywriting comes down to this because no… Read More
Hiring a Copywriter: The Definitive Guide You need to hire a copywriter and now. This definitive guide is your all-in-one resource for hiring… Read More
Embrace the Symmetry of 3’s in Copywriting and Win Break down information overload, focus on the big picture and simplify any copywriting task. In… Read More
How to Bend the Rules in Your Copy and Succeed Bending (not breaking) copywriting rules is essential to success and being original. Inspiration for… Read More
The 12 Copywriting Sins that Matter Whether it’s your first day as a copywriter, or you have 45+ years experience: These are… Read More
3 Reasons Why Longer Content is Better Longer content allows greater topic focus, solves more problems and creates evergreen content… Read More
Evergreen Content: The Holy Grail of Content Evergreen content should be the ‘backbone’ of every content marketers strategy. This blog post… Read More
User Intent Demystified (with Examples) in 950 Words Behind every Google ‘search’ is user intent. A problem (reason for a search), and a human… Read More
Why Communication in Copywriting is Everything Winning communication throughout the copywriting process equals quicker understanding of the… Read More