How to Become a Copywriter with No Experience
Becoming a copywriter with no experience is 100% doable.
But you need a great ‘get up’ and ‘go’ attitude as well as:
– Good spelling / grammar skills
– Time management skills, and
– Some experience of writing…
To set you on the path to success.
Assuming you have these let’s discuss the 10 fundamentals to becoming a copywriter with no experience.
1. Understand What Copywriting is
Before making a total commitment to becoming a copywriter you need to understand what copywriting is at the core.
Because copywriting is not just writing!
Copywriting goes beyond writing and requires:
An understanding of the human psychology behind purchase decisions.
And that involves getting in the heads of your customers to understand how they think before:
– Crafting copy, that is
– Complimented with great design to maximise sales.
Don’t be phased if you don’t have this ‘understanding’ now but rather simply understand that copywriting is 80% art and 20%
Anyone can learn the ‘science’ of working with words but it’s the ‘art’ that results in:
– Concise, and
– Persuasive copy (what you want).
2. Embrace Total Commitment to Learning Copywriting
A total commitment to learning copywriting is the only way for you right now to go from a:
– No experienced Copywriter, to a
– Highly experienced and successful one.
And that’s a commitment to learning:
– Both the 80% art and 20% science of copywriting (explained here)
– Customer psychological triggers (explained here by Neil Patel), and
– The 3 golden keys to success in copywriting (explained here).
But that’s just your starting point.
Because it is only through 100% commitment to learning that you can:
– Achieve excellence, and
– Change your life.
According to Lifehack (here) it’s not good enough to be ‘involved’ because that means:
– You’re not committed enough, and therefore
– Won’t achieve the results you desire.
So be sure to invest everything into learning copywriting or you won’t succeed.
3. Understand Why People Hire Copywriters
Think of the millions of companies out there.
Any size (small, medium and large).
And they all need to communicate ‘effectively’ with their customers using ‘words’ that:
– Give a clear message, and
– Inspire action.
Whether it be:
– Website content
– Social media
– Press releases…
The list is endless.
And this ‘word’ endless need by companies can result in great financial compensation.
But firstly, you must be prepared to build relationships within these companies.
And secondly, master the ‘art’ of changing a customer’s perspective by choosing how to:
– Talk about, and
– Frame something.
Because by doing this (according to Scientific American) you are:
Cuing others to think about it in a specific way.
4. Use Free Resources, Tools and Exercises
There is no need to invest in a course or buy books before checking out free resources, tools and exercises.
For help in mastering the fundamentals of copywriting start with free resources.
- Copyblogger – Great tips and advice for anyone that writes content online.
- Copyhackers – The home of conversion copywriting.
- Klientboost – The landing page copywriting blueprint.
- Jon Morrow Redux – Headline hacks.
- ConversionXL – Quick course on effective website copywriting.
For practice on improving your copywriting skills see copywriting exercise guide here.
5. Read and Then Write
If you don’t like reading, then copywriting is not the job for you.
Because research is fundamental to winning copy and so be prepared to:
Invest ‘hours’ reading before crafting copy.
Lifehacker reports repetition is best to absorb information while reading and gives some great secrets to reading faster and absorbing information here.
But ultimately when it comes to reading the human brain can only absorb so much.
So do everything in your power to absorb as much as possible but then pull out a pen and take notes by hand.
Because according to the BBC (reported here) taking notes by hand is a:
- Key learning, and
- Study tool (that can begin as early as grades 3 or 4).
And this makes taking notes by hand a sure-fire way to master copywriting quicker than other methods!
6. Stick to These Fundamentals of Success
6.1 Only Focus on You
- Avoid distractions and stay focused
- Position yourself as an expert within your niche
- Excel in the types of copywriting your best at.
6.2 Establish a Niche for Yourself
- Choose a niche your passionate about and knowledgeable in
- Pitch your services to potential clients
- Excel as you know your target market better than the competition.
6.3 Always Give Value
- Give more value than you take
- Receive more in return as result
- Excel in winning new clients because of the value you offer.
6.4 Work Hard in the Beginning and Be Prepared to Aim Low
- Be realistic at first because big $$ projects are unlikely
- Use freelancing sites like Upwork and Fiverr to gain valuable experience
- Excel in unlocking higher paid opportunities.
6.5 Make a Copywriting Portfolio
- Create a strong portfolio of writing examples
- Build your portfolio with more experience
- Excel in winning new business with a comprehensive / relevant portfolio.
7. Get Clients as a Freelance Copywriter
‘Consistency’ is the key to winning clients as a freelancer copywriter.
Because for every low paid job in the beginning there will be another:
Lucrative $$ well paid job around the corner.
In the beginning always focus on:
Client satisfaction through results and a superior service that offers value (mentioned in 6.3 earlier).
Creating value = client satisfaction = more clients.
And creating value = standing out from the competition = more clients.
And by doing this ‘daily’ momentum will grow (like your portfolio) with:
More clients finding your services too good to refuse.
But above all:
‘Believe’ in your skills, and
Be willing to prove yourself…
And the clients will come!
8. Reach Out to Potential Clients
A proactive approach is essential.
- Do your research
- Approach clients you would like to write for, and
- Offer them your work.
While nerve wracking at first results will come with practice and perseverance.
5 great tips for approaching clients are:
- Know who you’re pitching
- Consider how you’re presenting yourself, not simply your idea
- Tell a story
- Cover the details
- Show the roadmap.
And you can read in-depth about these 5 tips here.
Because as time goes on the more:
- Practical, and
- Comprehensive your work examples become.
And this increases the likelihood of you securing work through pitches!
9. Building Your Freelance Writing Business
The only way to build your freelancing writing business is from the ground up.
- Hard work
- Results, and
- Exposure will get you there.
Bigger and more profitable jobs is your goal and success come in this area with a:
- Winning writing portfolio
- Great reviews, and even
- Recommendations from your client.
3 great strategies for getting better clients are:
- Establish credibility beyond copywriting – by gaining experience outside the marketing and copywriting field you gain credibility and a competitive edge.
- Establish yourself in a niche – rather than being a copywriter that can write about everything stick to an area of expertise to maximise results.
- Establish credibility with big companies – niche experience can open doors and build better project management skills leading to more opportunities.
10. Network with Other Writers
Networking with other writers is obvious to enhance your:
- Skills, and gain
- Valuable tips.
But the real ‘gold nugget’ is networking groups with complimentary businesses to copywriting.
For example, a:
- Web developer
- Graphic designer, and
- Business coach.
Networking in this instance goes to another level where you can discuss:
- Ways you can help each other
- How you can work on joint projects, and
- How to best approach potential clients
According to Forbes networking is essential for your career because it is a collective effort that achieves professional success.
Never networked before?
Time to think again because remember the saying “no man is an island” and it’s not about networking with everyone!
Because as Forbes points out:
- Who you network with, and
- Relevance to your career matters more.
As Brazilian lyricist and novelist Paulo Coelho once said:
“People never learn anything by being told, they have to find it for themselves.”
And that should be your exact approach right now for becoming a copywriter with no experience.
So start with the basics of:
- Learning, and
Before gaining the best experience by having a ‘go’ and being prepared to fail (as many times as it takes) before you:
Succeed as a copywriter!
Over to You…
Do you agree or disagree with How to Become with No Experience? Or is there something missing or you would like to add?? Would love to hear from you in the comments – any feedback is greatly appreciated.
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