‘Copywriting’ and ‘copyrighting’ are commonly confused.
To simplify, understand that:
- Copywriting is the art and science of ‘writing copy’ to connect and persuade a target audience to act
- Copyrighting is about ‘protection’ of one’s art, invention or ideas.
Let’s elaborate on this.
Copywriting (Writers)
A copywriter is a master of words where:
- Concise
- Engaging
- Persuasive copy is fundamental to conversion success (the goal).
But having an ‘impact’ on the target audience is more than words on a page, and includes:
- Design
- Layout
- Structure of the content.
Some examples of copywriting services include:
- Website copywriting
- SEO copywriting
- Blog copywriting
- Email copywriting
- Video script copywriting, and
- More.
But don’t be fooled by just associating copywriting with ‘written words.’
Videos, radio ads and commercials are examples where copy needs to be written prior to execution.
Copyrighting (Protection)
- Text
- Artistic works
- Music
- Computer programs
- Sounds recordings, and
- Films (for example).
It does so, by preventing others from unauthorised copying, or communicating their material.
Because no one would take the initiative to ‘create’, if their work, can easily be copied!
And the Copyright Act 1968 makes copywriting protection ‘automatic’ in Australia.
This ‘automatic’ protection applies as soon as the idea or information is put in material form.
Note: For more on copyright basics in Australia, check out this useful resource by Smart Copying, which includes:
- Definitions
- Explanations
- Common misconceptions.
Conclusion
To make things simple think:
- Writing (master of words) = copywriting
- Protection (ideas and information) = copyrighting.
That’s it.
Now don’t confuse the two again, and offer this simple explanation, to those that do!
Over to You…
Do you agree with Copywriting vs. Copyrighting: Understand The Difference? Or is there something missing or you would like to add?? Would love to hear from you in the comments – any feedback is greatly appreciated.
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