Best SEO Copywriting Services 2023
SEO lies at the heart and soul of digital marketing and website performance. According to statistics, 68% of online experiences start at the search engine, with Google and Google Images holding the lion’s share of the search engine market, about 91.94%.
That’s why continuous updates to the Google Search Algorithm rattle the SEO landscape. A good example is the Panda and Penguin updates that made it harder to cheat the system and create a perfect SEO score for your website.
Today, keyword stuffing does not cut it. You must employ the right mix of branding, IT, content creation, and content promotion to take your site to Google’s first page results.
That’s why you need an expert handling your SEO copywriting duties. Let’s look into SEO copywriting, why it matters, and some best SEO copywriting services you can get in 2023.
What is SEO Copywriting
- Product descriptions
- Website copy
- Final checkout screens
- Advertising content
- On-site navigation instructions
- CTA buttons
- Brand Messaging
- Landing pages.
Why SEO Copywriting Matters
SEO copywriting is crucial for an online business today because most consumers shop on the web. According to studies, people buy through websites primarily because of convenience and ease of use. 61% of the surveyed internet users had once bought a product online.
However, these consumers take considerable time before committing to a purchase. The study showed that shoppers only buy 5% of the time they visit an e-commerce website, with non-buying tasks such as cross-shopping and product research representing 95% of their activity.
Therefore, you need tighter control of the activities users perform on your website and know who considers visiting it.
SEO copywriting comes with five key benefits for your website. These are:
- Increasing your website traffic
- Growing qualified traffic and weeding out irrelevant visitors
- Converting more visitors
- Boosting your website’s Google ranking
- Building your credibility and authority in your niche.
Without SEO copywriting or contracting poor SEO copywriting services, your website will be subject to worse Google rankings, poor conversions, and more unqualified traffic.
All these five benefits need to be realised for the greater goal of increased sales and better revenue for your business to be achieved. For instance, increasing traffic may bring more visitors to your site, but a poor conversion may lead to higher bounce rates and abandoned carts.
How a Professional Provides SEO Copywriting Services
An SEO copywriting professional knows what it takes to create captivating SEO content that will bring in qualified leads and convert them. Typically, they follow a three-phase process to strategise, create, and optimise your SEO content.
The first phase prepares your SEO content strategy, the second phase focuses on creating the actual content, and the third phase focuses on optimisations.
Here’s a breakdown of these three phases.
Phase One: Creating Your SEO Content Strategy
The first phase of SEO copywriting focuses on the strategy for your SEO copywriting, covering essential aspects such as:
- Understanding your target audience
- Drafting topic ideas
- Performing keyword research.
The website’s audience inspires all these actions, which is why understanding the target audience is the first activity performed in this phase. You must understand who qualifies as the website or business’s visitor, what they need, what questions or concerns they have, and how you can help them.
Talking to clients directly helps understand them better. You can listen to their concerns during sales and support calls and conduct several surveys to get more information from them.
After gathering all the information you can, the ideal customer is transformed into a persona that the copywriting professional will use to dictate the rest of the SEO copywriting process.
What follows is brainstorming topic ideas, some of which are transformed into blog posts. The SEO copywriting professional uses tools such as BuzzSumo and Frase to develop the topic ideas further and create an in-depth, relevant topic.
Phase Two: Curating Content
Curating content is an intricate process involving thorough research and creative writing to write a factual, impactful, and engaging piece. Some of the intricate steps an SEO copywriting professional will take include:
- Analysing Google’s first page results for the content – your competition
- Visiting the “people also ask” section
- Identify potential rich snippets
- Outline your content
- Create the first draft, then the final draft.
Phase Three: Optimising Content
The final draft needs to be optimised to ensure it has the proper keyword selection and density while still being readable and not spammy. The content should also be well-linked for better SEO performance.
Optimisation can make a good draft great or destroy it. Understanding Google’s algorithm is one of the vital skills in this process.
The Best SEO Copywriting Services 2023
Knowing what SEO copywriting is, its benefits, and what you should expect from an excellent SEO copywriting service, here’re some of the best SEO copywriting services you should check out in 2023.
PK Content Writer
PK Content Writer is a content house with a team of SEO copywriting enthusiasts experienced in writing SEO content for various niches. The team prides itself on delivering compelling content that drives readers to take action, such as buying a product or subscribing to a newsletter and adding value to their lives.
The team also does SEO-optimised blog posts, product descriptions for an e-commerce store to boost its SEO ranking and drive traffic to the product page, and social media captions to draw attention to your brand on social media feeds.
The Editor’s Desk
The Editor’s Desk is an SEO Copywriting firm headed by Richard S. Todd, an award-winning Toronto copywriter with a diverse portfolio serving rich SEO copywriting services to some of Canada’s biggest and most-respected brands.
The Editor’s Desk is renowned for producing engaging, attractive, and high-conversion SEO content that only attracts qualified leads and encourages them to return for more. The company provides content for websites, blogs, and email marketing.
Digital Marketing Agency
Digital Marketing Agency (DMA) is a marketing agency founded in 2002. The Chicago-based SEO copywriting service boasts an impressive portfolio of clients, including Jet.com, Kohler, TripAdvisor, Avvo.com, and Williams Sonoma.
Beside SEO copywriting services, DMA also offers PPC, reputation management, and social media marketing services. Some industries they’ve covered with their services include crypto, e-commerce, franchise, and luxury communities.
Kieran Duffey is a leading copywriter in Brisbane with over 15 years of SEO copywriting experience. Therefore, he knows how to pinpoint a business’s target audience, create a powerful persona out of it, and curate captivating content that will only attract qualified leads for a great return on your investment.
Kieran Duffey’s services are well-suited for small businesses with big SEO dreams. He also serves agencies with non-stop workflows and corporate brands with sizable needs.
Through Kieran Duffey’s SEO copywriting services, you get an authoritative copy that pleases Google, an affordable premium copy, and a conversion copy that turns leads into customers.
Arcane Marketing is a firm based in Idaho Falls, Idaho, offering SEO copywriting services for big brands around the area. Some of the most notable clients the company has served include Idaho National Laboratories, Line-X, and Headsets Direct.
The company offers various services, including SEO, enterprise SEO, content marketing, and social media marketing. They also handle Facebook marketing, YouTube marketing, Google PPC, web development, and web design.
The Content Factory
The Content Factory is an SEO copywriting services company in Pittsburgh, Pennsylvania. The company offers SEO, digital marketing, social media marketing, and content marketing services. It has served clients such as Fairtrade America, Astroglide, and Lamassu.
The company also does influencer outreach, reporter pitching, web design and rebranding, digital PR, digital marketing training, and Google Analytics management. Through their SEO copywriting services, they create blog posts and do complete content overhauls, if necessary, to bring your website up to excellent SEO standards.
Trust Your SEO Needs with a Professional
SEO copywriting is an intricate mixture of art and science. Good SEO copywriting practices can springboard your website and business to search engine domination, better sales, better revenue, and a great return on investment.
Given the nuances of SEO copywriting and the evolving landscape of search engines, particularly Google algorithms, get the services of a professional SEO copywriter to position your business at a vantage point over the competition.
Over to You…
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