The Best Strategies to Quickly and Effectively Increase Your Conversion Rate
Looking at the numbers for the first time can be slightly demotivating if you don’t understand conversion rates. According to data, the average conversion rate lies at 2.35%. The top 25% of websites get 5.31%, while the top 10% in most niches get as high as 11.45%.
The goal of conversion rate optimisation is to add very few percentages that significantly affect ROI and your business’s bottom line. For instance, if your company has a conversion rate of 1%, bringing $100,000 in revenue, increasing the conversion rate to 2% will bump sales to $200,000.
You can’t ignore small increments when it comes to conversion rate.
Getting these incremental changes can be an uphill task. Gladly, this piece seeks to make the process much easier for you.
Here’s a look into 12 key strategies that will gain you the small but impactful conversion rate percentages you need to stay on top of the competition and earn more revenue.
Why Should You Optimise Conversion Rates?
Conversion rates help you precisely track the performance of your marketing campaigns. Most marketing campaigns have an end goal, such as having the customer sign up for your services, fill out a lead generation form, buy your product, give you their email, or follow through with any other action required by the CTA.
Marketers hope that most prospects follow through with the call-to-action, generating revenue for their business. Using conversion rates, you will be able to know how well each campaign is performing based on what percentage of the audience completed the required action.
A high conversion rate indicates a good campaign. A low one suggests that your marketing campaign is ineffective. Typically, your conversion rate should be average to high for a decent marketing campaign.
Despite tracking and optimising conversion rates requiring considerable work, investing the time and resources saves your business more by helping you avoid ineffective marketing strategies that yield dismal results but consume a lot of resources.
Conversion rates help you spot where users convert and where they bounce, allowing you to optimise your marketing campaigns for better results and ROI.
Strategies You Can Use to Increase Your Conversion Rate by Up to 50%
The following are twelve effective strategies to increase your business’s conversion rate by up to 50%.
1. Make Use of a CRO Planner
A CRO planner is the best tool to perform conversion rate optimisation effectively. A CRO planner allows you to analyse and develop a strategy for increasing your conversion rate for various marketing campaigns.
With a CRO planner, you’ll be able to conduct essential conversion rate optimisation tasks such as running a site audit, understanding users on the site, identifying areas you can improve in your conversion funnel, and A/B testing.
2. Include Social Proof
Data shows 89% of customers check reviews online before buying from a business. The same research shows that 49% of consumers consider positive reviews as one of the top three influencing their purchasing decision.
The need for social proof cannot be insisted further. Your reputation and online presence will significantly impact your conversion rate.
You can add social proof by linking to Yelp, or any other directory page, where customers can leave reviews about your business. Alternatively, you can add social proof to your website through testimonials and reviews left directly on your site.
The testimonials and reviews should clearly show that previous customers enjoyed your services or products and they can recommend them to others.
3. Run A/B Tests
Conversion rate optimisation relies a lot on testing. Experimentation helps in decision-making by reducing risks and allowing your teams to be more creative and figure out what works for your consumers.
Your goal should be to have at least one or several A/B tests running at a given time on your website or marketing campaigns. The test results will give your team better direction and potentially improve the business’s conversion rate by correctly targeting the consumer.
Some of the elements that you can test include the following:
- The headline
- Page navigation and layout
- The marketing campaign or business’s offer
- Radical concepts that are disparate from each other
- Different media, such as video over still images or audio.
4. Have a Clear and Compelling Value Proposition
Your value proposition will strongly determine the potential of your business’s conversion rate. Your value proposition highlights the main reason a prospect should buy from your company. Customers want to know what’s in it for them and why they should buy from you instead of the competition.
You should address your business’s value proposition and that of the product you’re selling as well. These two value propositions are different but work together to affect the overall conversion rate of your business and its marketing campaigns.
To create a compelling value proposition, you must reflect on and identify at least one unique element about your business, products, and services.
You should also effectively communicate this value proposition for optimal results. Ideally, you’ll want to articulate it in a single, credible, captivating sentence. Value propositions should also be subjected to A/B testing to optimise them and measure their success continually.
5. Identify and Curate the Right Feel for Your Audience
Your target audience seeks a particular story, look, and feel that resonates with them. Your goal should be understanding and delivering this look and feel they seek from your business and have them engaged. Consequently, you’ll have a significant number of conversions.
To deliver the right feel to consumers, you must research them extensively to understand their needs. Then, you should map them into personas, addressing each persona in your marketing strategy to improve engagement.
An engaged consumer will spend more time on your website, increasing their chances of converting. Data shows that audience relevance is a significant contributor to content effectiveness. Compelling storytelling helps drive the point home and turn prospects into converting customers.
Providing the right feel also helps boost your business’s trustworthiness and sense of reliability to your prospects.
6. Use Engaging Visuals
Images, visuals, and graphics bring a brand’s story to life. These visuals play a significant role in selling your product or services and creating your brand identity. Data shows that 93% of consumers are significantly affected by visuals when making a buying decision.
You should actively use appropriate visuals in your videos, blogs, and other web pages and content. For instance, data shows that blogs featuring an image for every 75-100 words get two times more shares.
Visuals such as images and videos improve SEO, increasing organic traffic to your site and possible conversions. Great visuals also keep prospects on your site for longer, improving the chances of conversion.
7. Use Short and Concise Forms
Lengthy forms are bad for conversion. They easily overwhelm your prospects, leading them to abandon the forms and leave your website altogether. Therefore, if you want to improve conversion rates, keep your forms as simple as possible.
Only ask for the information that you need for that moment. For instance, a name and email address may be enough to have them sign up for your newsletter. You can source additional information later once they’ve converted into customers.
One study shows that an additional form entry or field can cost you between 8% to 50% conversion.
8. Add Live Chat to Your Website
A live chat feature on your website makes your business more accessible to its prospects. If a potential customer has a quick question to ask before they make a purchase, they can contact your customer support team directly or get the information they need from the Frequently Asked Questions section.
An FAQ section often caters to prospects with general questions, while a live chat feature handles potential customers with more individual concerns.
Live chats are preferable over email because the prospect receives their responses quicker. However, since not all businesses can have a customer support team in the office 24/7, you can publish your office hours in the chat so that potential customers know when they should expect a response.
9. Improve User Navigation
Poor user navigation hurts conversion rates significantly. One study shows that 37% of shoppers would abandon a site with poor navigation.
Shoppers should be subjected to a user-friendly website that makes finding the products they’re looking for easier. Some effective strategies you can use to improve user navigation include:
- Providing a basket reminder to returning shoppers
- Guiding customers to relevant category pages
- Providing product recommendations based on the customer’s preferences
- Showing recently viewed products
- Directing customers to complementary products.
If you have physical stores, you can try replicating the in-store shopping experience online for easier, more natural navigation and better conversions.
10. Implement Countdown Timers
Urgency, when used right, can be a great conversion rate booster. Countdown timers are an excellent option for creating a sense of urgency among potential buyers and driving them toward converting. One study shows that countdown timers increase revenue by 9% on average.
A great example of countdown timers in action is Amazon. The e-commerce giant often shows a timer indicating how much time is left before the soonest delivery window for the product closes. Usually, the next window is a bit later than the one running out.
This incentivises the shopper to complete their purchase quickly, improving the business’s conversion rate.
Apart from highlighting the cut-off period for next-day or fastest delivery, you can also use countdown timers to:
- Highlight when the sales period will end
- Highlight how long the customer has left to redeem their discount code.
You can place countdown timers on most parts of your website from the homepage to checkout. Countdown timers also help considerably improve conversion rates for email marketing campaigns.
11. Add Pop-Ups to Your Site
Pop-ups can be annoying if wrongly placed on your website. However, they can be a significant conversion rate booster if placed and used correctly.
Data shows that pop-ups score an average conversion rate of 3.09%. Even better, the top 10% of pop-ups achieve an impressive average conversion rate of 9.28%.
Pop-ups work in almost any business or website. Some of the best ways you can use them include:
- Have at least a 30-second delay between pop-ups to avoid them being annoying
- Provide several offers and have the visitor choose what they like
- Use a cookie to ensure the pop-up only appears once per user
- Make it easy for the user to close the pop-up.
With the correct implementation, pop-ups will boost the conversion rate with zero complaints about annoyances.
12. Make the Initial Step Easy
It’s a psychological principle that humans prefer finishing what they started. Therefore, having high cart abandonment and bounce rates indicates big problems in your website and marketing campaigns. One of the most glaring ones is a difficult initial step.
When it comes to your offer, the customer should have an easy initial step to complete to get what you’re offering them. Therefore, instead of asking them to complete an entire form, you can request an email address and continue the conversation in the next stage.
Even if the prospect leaves at this point, securing their contact ensures you can still market and sell to them. From this initial step, you can carefully guide them through the conversion funnel, addressing all their concerns at each stage and giving them complete confidence in your business and its offering.
Moreover, research shows that users have a shorter attention span in the digital age. Simple initial steps ensure you don’t lose them and increase their chances of taking the desired action.
A few tips that will help make the initial step easy and keep things super simple include the following:
- Have clear instructions – Ensure it’s obvious where the user should click, what information they should enter, and how they can find the correct information.
- Have a prominent CTA – Position your buttons appropriately. The shopping cart should also be easy to find and edit. The next step in the buying process should be obvious even to users new to your website and tech.
- Don’t offer too many options – Offering too many choices will work against you. Keep things simple with a few options that will not confuse the visitor. You can add filters to make their navigation through various choices easier.
Using a Professional Will Yield the Best Results
Improving your conversion rate should be less challenging if you employ the best strategies. For the best and quickest results, contact a professional who’ll give you a winning formula.
Over to You…
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