10 Reasons Why Your Business Needs a Blog
Blogs are proven to build brands better.
So if your business (no matter the size) does not have a blog, then your missing out on a big opportunity to maximise your impact online.
Here are 10 reasons why your business needs a blog!
Read on or use the table of contents to ‘jump’ to a specific section in the post.
Table of Contents
1. Easier to Have a Successful Blog Than You Think
Stop thinking that having a business blog must be hard!
Because you can create a blog in minutes, on a free platform like WordPress – the most popular content management system (CMS) in the world.
Or alternatively choose from the 15 best and most popular CMS platforms in 2022 to also be posting in minutes.
And you will never be stuck on:
- WordPress (with easy-to-follow step-by-step WordPress tutorials for beginners)
- Another CMS (with cheap Udemy courses where you can learn anything).
Note: You also don’t need to limit ‘creativity’ to your office desk, with plenty of blogging apps that allow for blog brainstorming on the go, access to your blog remotely and simple publishing of posts from your phone.
Takeaway: Technology is here to help make your business blogging life easier. So if you have a website, all you need is ‘time’ mixed with ‘creativity’ to produce ‘valuable’ blog posts (that are ideally evergreen) to bring ‘targeted traffic’ for the rest of the existence of your business.
2. Your Target Audience Love Valuable Blogs
But your business audience is always open to blogs that provide so much ‘value’ that it makes the ‘time investment’ to digest the content seem insignificant.
So go on, provide ‘value’ in your blog by:
- Leading with the benefits (explained in this 60 second tip video)
- Focusing on the reader (because ‘it’s not about you in content’ is a copywriting fundamental)
- Getting to the point quickly (by being concise as explained in this 60 second tip video)
- Solving key problems (and longer content can help you cover these more comprehensively to heighten user satisfaction)
- Demonstrating your expertise (by doing the right research).
Takeaway: It’s fine to keep your audience updated about your business and share company news. But just ensure your blog is not about ‘you’, rather how your business can make a difference in your target audience’s life.
3. Free Advertising Can Amplify Your Brand's Reach
They say the best things in life are free.
And blogging is free unless you hire a copywriter.
So make the most of your business blog as a wonderful free advertising tool that:
- Forms a large part of your marketing strategy (setting you up for success)
- Converts targeted traffic into leads (by helping users)
- Can be used to build an email list (spoken about in 8.).
And the best part about ‘blogging’ is when you execute by fulfilling user intent for search queries, Google is ready to reward you by bringing your business ‘targeted traffic’ for the blog posts (provided your posts are SEO friendly).
Takeaway: Blogging for your business can be tough and hard work at times. But Strata Beat summarise it perfectly here: “Marketers who have prioritised blogging are 13 times more likely to enjoy positive blogging return on investment.”
4. Helps Google Achieve its Number 1 Goal
Google changes its search algorithm 500 to 600 times each year.
And it does this to achieve its number 1 goal of satisfying user intent for a search query in Google.
This is why Google loves blogs.
Takeaway: Just like Santa’s helpers around the world helping to make Christmas special – get excited about helping Google make the web a better place and reap the benefits of better online business exposure in return.
5. Builds Trust and Confidence in Your Brand
And so, if your business can create engaging, informative and valuable (2.) blog posts: Then there’s more chance of your phone ringing and email inbox full (inspired by increased ‘trust’ and ‘confidence’ in your brand).
This is because a prospect has more trust/confidence in your brand as you’ve:
- Demonstrated your expertise (and people listen to experts/the authority)
- Helped them ‘solve a problem’ (spoken about in 4.)
- Provided ‘value for free’ (spoken about in 2.)
And all of this has increased your business’s credibility to the prospect – meaning they are now more ‘open’ to purchasing from you.
Takeaway: Remember ‘consistent’ engaging, informative and valuable blog posts is key to success. So yes – it only takes one bad post to make your business stink and lose trust/confidence with your target audience.
6. Can Help You Become a Thought Leader in Your Industry
When you ‘consistently’ blog and offer ‘high value’ over time it’s possible to become the go-to authority (a thought leader) in your market for:
- Problem solving
- And much more.
And while your business can earn recognition as a ‘thought leadership company’, it’s people in society that are recognised as thought leaders, like:
- Brian Dean (SEO thought leader)
- Neil Patel (marketing thought leader)
- Brian Clark (copywriting thought leader).
Because remember: All ‘thought leaders’ (even those on this top 200 list) started from nothing and their success is only achieved through patience, perseverance and dedication to:
- Inspire others through their action (to move forward more confidently into the future)
- Come up with better best practices (that improve on the existing)
- Change (by influencing through the necessary mediums).
Takeaway: The ‘trust’ and ‘confidence’ people have in a thought leader is unbeatable. Therefore (and as we spoke about in 5.) your target audience will love your brand and offerings. But only when you ‘embrace change’ in your business strategy and adopt a 360° approach to adding value across the business.
7. Boost Your SEO for Long-Term Success
Blogs are fantastic for SEO as they help with:
- Fulfilling user intent for a search query (and this is Google’s primary goal to make the web a better place)
- Ranking for keywords (particularly longtail keywords – that account for 70% of all web searches)
- Improving internal linking (why that’s important for SEO explained in this post – 14.)
- Link building (effectively accumulating ‘votes’ that vouch for the credibility of your site – explained in 15. here.)
- Fresh content (ensuring relevancy today)
- Authority (meaning you’re trusted by users/industry experts/other websites/search engines).
And that’s only the start of the SEO benefits for your business by having a blog.
Note: For more on the SEO benefits of your business having a blog check out our post: 25 SEO tips for beginners that matter.
Takeaway: Blogs can boost your SEO but don’t expect results overnight. Because most blogging success comes only after a minimum 6-month commitment to blogging. So stay ‘consistent’ and focus on evergreen content for best results.
8. Build an Email List & Get Social Exposure
Build an email list
It’s proven in marketing that people need to get to know, trust and like you before they buy from your business.
And this is where an email list comes in.
However, getting people to subscribe to your email list can be ‘tough.’
But a blog (through its value) can help build a ‘email list’, but only when your blog content is:
And it’s the ‘trust’ (spoken about in 5.) that will determine how ‘responsive’ and ‘open’ your email list is to your business offerings.
Get social exposure
Social media is just like a baby bird waiting to get fed by its mother.
You ‘feed it content’ and the social media platform (top 10 here) can satisfy its audience and return your business with ‘exposure’ that brings:
And these are the 3 stages of the buyer’s journey , that help you win more business, with social media platforms letting you fulfill each stage, with many different types of social media content (top 12 here) available to:
Takeaway: ‘The money is in the list’ is one of the most important proverbs of online business – and for how to build an email list on your blog check out this awesome resource by Quicksprout. Your blog and social media accounts need to work together – and here’s how to do that according to Smart Insights.
9. Get The Edge on Your Competition
You need to be willing to do what your competitors won’t to gain a competitive edge in your market.
Because some of your competitors won’t even blog (thinking it’s all too hard and not ‘easy’ like we discussed in 1.)
Others will do so but only:
- Half-heartedly (more as an after-thought)
- Inconsistently (and ‘consistency’ is key to winning in blogging)
- With no clear strategy (failing to maximise their online reach).
Therefore, a ‘blog’ presents a wonderful opportunity for your business to:
- Better reach your target audience (through effective SEO – discussed in 7.)
- Stand out from your competitors (by being a thought leader in your industry – discussed in 6.)
- Be the go-to-brand in your industry (by building trust and confidence – discussed in 5.)
Takeaway: A business blog can break you away from the ‘sameness’ of your competition and this difference is highly memorable, can drive more profits, /brand value and result in people paying a premium for your brand. All this (and more) is brilliantly outlined by Tom Roach in this awesome post: The stupidity of sameness and the value of difference.
10. Become a Master of Communication to Win Business
So it’s simple.
The more you blog, the better writer you become.
And the ‘better’ the communicator you become with the written word.
Because now (you have written) a number of posts, you have more experience in:
- Organising your thoughts/ideas (through effective research)
- Clear messaging (by providing meaning to those thoughts)
- Prompting action (through inspiring the next step/s with actionable takeaways).
Takeaway: We mentioned (back in 3.) that blogging is ‘free advertising’ and therefore you need to commit to your business becoming a master of ‘communication’ by blogging consistently – and if you don’t have the time, hire a copywriter to do it. Because blogs are popular in 2022 and they’ll be popular in 3022 (because they’re a great source of evergreen content). So maximise its potential or risk lagging behind your competitors.
So now you know your business needs a blog.
But not just ‘any blog.’
Because with over 600 million blogs worldwide, you won’t stand out from the pack unless you’re ‘consistent’ and have the ‘right focus.’
And Brian Clark (founder of Copyblogger) summarises this perfectly:
- “Don’t focus on having a great blog.”
- “Focus on producing a blog that’s great for your readers.”
- “As a blogger, everything you do flows from understanding your audience and seeking to help them.”
Do you agree with 10 Reasons Why Your Business Needs a Blog? Or is there something missing, or you would like to add?? Would love to hear from you in the comments – any feedback is greatly appreciated.
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