Information Architecture

Create the Easiest and Most Pleasant Experience for Your Users

Awesome Google Reviews

Marty Tahere

“For a person who had little to no understanding of what copywriting was Kieran has educated me every step of the way by being patient, reliable and his communication...

Mitch Chang

“Kieran is an Amazing and Talented Copywriter. He has written many creative articles for our website, helped with branding, and boosted our SEO dramatically. Topping the google...

Christopher Crampton

“Kieran really knows his stuff, if you’re looking for someone who has a great marketing perspective to get your business firing he’s definitely your guy. We will continue to engage Kieran for our startup.”

My Information Architecture Service Will Help “Plan” Your Website

Information Architecture (abbreviated “IA”) in Plain English is all about “structuring” and “arranging” information on your website (or app) to:

  • Make it easier to “understand”
  • Make it easier to “navigate”, and ultimately
  • Create a better “experience” for your users!

“User Experience” is Key to High SEO Rankings Because The Average User:

  • Has little patience
  • Is in a rush, and ultimately
  • Has a “Short Attention” span!

And By Providing a “Better” User Experience Your Business Can:

  • Combat “Information Overload”
  • Deliver the ‘Right Content at the Right Time”, and ultimately
  • Solve More Problems!

All Super-Important to……

Driving More Leads, Customers & Sales

My Information Architecture Service “Solves” the Problem of Planning Your Website

Planning your website can be:
  • Super-tough
  • Time consuming, and ultimately one
  • Big Headache
If you do not have the right experience!

I Have Over 11 Years Experience in Information Architecture and Can Help You Plan Your Website:

  • Systematically
  • Clearly, and ultimately
  • Logically!

It is your job as a website owner to provide “Instant Gratification” to your target market by giving them the “Content when they want it” in order to drive more conversions and ultimately……

Maximise Return on Investment

Ready to Better Plan Your Website with Information Architecture??

Want to Chat?

Information Architecture is About Increasing “Customer Satisfaction”

Information Architecture is far more than simply pumping out a sitemap and hoping that this will solve all your “Information Architecture” problems instantly!

Information Architecture from a Business Revenue Point of View is All About:

Increasing Customer Satisfaction

And for you as a business owner with your website…

There is only one possible way to do that and that is by getting the…

User to the Final Destination Faster

And by Getting the User to The Final Destination “Faster” You Ultimately:

  • Increase Customer Satisfaction
  • Increase Conversions, and ultimately
  • Increase Return on Investment!

And by “Pleasing” your customers not only will your business increase return on Investment but…

Maximise Return on Investment

With “Happy” repeat buyers!

The Benefits of My Information Architecture Service to Your Business are Huge!

Some of the main Benefits Include:

  • Better “Planning” your content to suit needs / wants of target audience
  • Better “Understanding your target audience needs / wants and solving these problems
  • Better “Outlining” of customer journeys to better understand target audience needs / wants

And Additional Benefits Include:

  • Better internal “Expectations” set
  • Better and more “Comprehensive” brief without gaps, and
  • Better “Overall” plan for your project.

Ready to Talk Information Architecture Benefits with me??

The Information Architecture Process

Great Information Architecture is all about:

  • Great Research
  • Great Planning, and ultimately
  • Great Execution!

For my Information Architecture “Research” and “Planning” Phase the Process is Kicked Off by:

But Beyond Keyword Research, Market Research and Competitor Research there are 4 Steps to my Information Architecture Process…

What are Your Business Goals?

I Will ask you two questions:

  1. Why do you want to do Information Architecture?
  2. What do you want to achieve with Information Architecture?

Usually Your Business Goals will fall into 3 categories:

  • You want to make more money
  • You want to reduce costs
  • You want to (or help people) make better decisions.

It is 100% critical to be “Crystal Clear” on your Information Architecture Business Goal!

What Are Your User (Target Audience) Goals?

Interviews, personas and scenarios may need to be created to answer 2 questions:
  • What are your users going to do on your website?
  • What are your user’s goals?
Constraints such as “technology” need to be considered during this step.

What Are Your User (Target Audience) Goals?

It is 100% critical as a business owner that you know ALL your competition! Looking at your competitors in your market we need to consider:

  • Is there Information Architecture good and what makes it good or bad?
  • Is there Website easy to navigate?
  • Where is Information displayed on their website?
  • Which Information is common across their website?

Define Content

If your business already has a website with content, then a “Content Audit” will need to be done to determine what constant stays and what content goes.

If you are a new business and your website has no content, then we will start from scratch!

My Information Architecture Process Will Maximise Your Return on Investment

Maximise “User
Experience”

Maximise “Customer Satisfaction”, and ultimately

Maximise
“Conversions”

With my Proven Information Architecture Process!

Interested in
Information Architecture??

Brands That Have Trusted me

picture of skillpost - copywriting client of kieran duffey
picture of elite speech - copywriting client of kieran duffey
picture of roller shutter people - copywriting client of kieran duffey
picture of oz roofworks - copywriting client of kieran duffey

Far Exceeded My Expectations

“For a person who had little to no understanding of what copywriting was Kieran has educated me every step of the way by being patient, reliable and his communication skills are second to none. While budget was always at the top of my list and I did not see the value in Kieran’s services he has far exceeded my expectations and this was money well spent. I would highly recommend Kieran’s copywriting service to anyone.”

Marty Tahere, Owner, Your Property Styled

Check Out my Other
Services

Copywriting

Captivate, Engage and Persuade Your Target Audience

Website Copywriting

Drive More Leads, Customers & Sales with Conversion Copy

SEO Copywriting

Get Google Love with Superior Copy that Fulfills User Intent

Blog Copywriting

Build Your Brand Bigger, Better & Bolder with Authority Copy

Email Copywriting

Establish Great Relationships with Value-Driven Copy

Small Business

Grow Your Business and Dominate Your Market with Direct Response Copy

Video Script

Forget 7 or 8 Seconds… You Only Have ½ a Second to Impress

Keyword Research

Winning in SEO All Starts with Great Keyword Research

SEO

That Focuses Only on the Big Picture – Return on Investment

Check Out My Top Blog Posts

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