What You Don’t Want
- About You content
- Redundant content
- Directionless content
What You Want
- Target Audience Content
- Evergreen Content
- Actionable Content
Leading Copywriter in Toowoomba
Copywriter Toowoomba Expert
As your Toowoomba copywriter expert, I build your brand better by listening to what your target audience wants through effective research and then execute with copy that connects with what your customer really wants (what matters).
For example: A customer looking for a ‘picnic rug’ may not actually want a picnic rug but rather they want an ‘enjoyable’ and ‘relaxing’ way to spend time with families/friends/colleagues in the great outdoors.
So comprehensive research is critical to your Toowoomba brand’s copywriting project success as we need to pinpoint:
- Buyer personas: To get an understanding of who your ideal customer is based on market research, data and some smart/educated assumptions.
- Knowing your product/service: And this knowledge must be comprehensive – like what does it do, how does it standout and what does it look like/feel like/taste like?
- Key problems: Also known as your customer pain points – because it’s proven in marketing that your customers are more driven by ‘pain’ than gain.
- Key benefits: As although ‘features’ play a key role in copywriting it’s optimal to place a greater emphasis on the benefits of your product/service.
- Psychological triggers: For your project/market that make an emotional connection with your target audience and inspire some form of action.
The Copywriting Process
My copywriting process is outlined here as a FYI for you.
But to explain it further: My process not only guarantees success (like for my past and current clients here) but ensures your Toowoomba brand’s important copywriting project is completed with a:
- Results-first approach: So each decision/step made on your content piece is like a high-performance car that drives with ‘meaning’ towards the final goal. And at each problem or roadblock we burst through the other side by turning these into better solutions that will maximise your conversions/revenue/return on investment.
- Less is more approach: By this I mean I’m a huge believer in being concise. And this is the same with my communication. I get to the point quickly with a ‘direct’ approach. I will only need some of your precious time at the start of your project. Then you can get on with growing your business.
- Productive approach: ‘Time is money’ is the focus that ensures your important deadline is met and often well in advance with an ‘under-promise and over-delivery’ brand motto that means not only your expectations are met but are exceeded. And optimal productivity is only achieved by focusing on what matters and not sweating the small stuff.
What my Clients Say About me
Amazing and Talented Copywriter
“Kieran is an Amazing and Talented Copywriter. He has written many creative articles for our website, helped with branding, and boosted our SEO dramatically. Topping the google search results for various keywords. We appreciate all his help and highly recommend him to anyone that wants results!”
Far Exceeded My Expectations
“For a person who had little to no understanding of what copywriting was Kieran has educated me every step of the way by being patient, reliable and his communication skills are second to none. While budget was always at the top of my list and I did not see the value in Kieran’s services he has far exceeded my expectations and this was money well spent. I would highly recommend Kieran’s copywriting service to anyone.”
Goes the Extra Mile for His Clients
“I’ve worked with Kieran on many projects and he is a great copywriter that really goes the extra mile for his clients. Whether it's a press release, blog post or meta titles and descriptions, Kieran's copy will be high quality, punchy and on point. I highly recommend working with Kieran.”
An Exceptional Professional
“Kieran provided an excellent and professional service. He was able to take my briefing and interpret it perfectly which allowed our company to gain the media attention we required. An exceptional professional.”
Kieran Really Knows His Stuff
“Kieran really knows his stuff, if you’re looking for someone who has a great marketing perspective to get your business firing he’s definitely your guy. We will continue to engage Kieran for our startup. Thanks for your help so far Kieran!”
Fantastic Product & Definitely Recommend
“Kieran went above and beyond to deliver a fantastic product. Has a lot of knowledge and I would definitely recommend him for copywriting.”
Went Above and Beyond
“Kieran was great to deal with. Went above and beyond to make sure we are happy with the work. A real copywriter!”
Very Knowledgeable & Consistent Good Communication
“Kieran did a great job with my task. He is very knowledgeable and provided consistent updates with good communication. Highly recommend!”
Will Definitely Use Again
“Kieran was a pleasure to work with and provided me quality content for our new site. Will definitely use again. Cheers Matt T.”
Became More than I Thought it Could
“Kieran was great, his positive mindset along with his sound knowledge in blog posting allowed this project to become more than I thought it could. Highly recommend fantastic.”
Very Happy with The Final Product
“Kieran is someone I truly recommend to work with. He is very professional and always responsive to any enquiry we ask for. Very happy with the final product and continues work that he does for our business. Kieran truly deserves the 5 star. Thanks again Kieran!”
Tailored to the Client
“Kieran’s copywriting services are tailored to the client needs, target market and always managed professionally.”
Expert in his Field
“I engaged Kieran to audit and refresh my website copy. Kieran quickly gathered my requirements and delivered a project that met my needs. Kieran was a delight to deal with and kept me updated at every stage of the project. Kieran is an expert in his field!”
Your Go-To Secret Weapon
“My experience with Mr. Kieran has been nothing shy of A-MAZING! He is masterful at copywriting. If you want to go to the next level, Mr. Kieran is your GO-TO secret weapon. Greatly appreciate all he has done for both of my businesses. Mr. Kieran has earned my respect and trust, he is family now!”
Very Helpful & Provided Vital Information
“Very helpful and provided good quality and vital information to assist with my website enquiries. I would highly recommend Kieran.”
Samples Speak for Itself
“Kieran Duffey is a quality copywriter who knows what he’s doing. Ask for samples of his work and it speaks for itself. Sharp, makes good points and knows copy structure well. LOVE HIS WORK!”
Knowledgeable with SEO
“Very professional and knowledgeable with SEO.”
Increased Sales for All Our Marketing Campaigns
“I’ve been working with Kieran for nearly 12 months now. At first I would only hire him for small jobs, but he treated me with full respect and 100% attention always no matter how small the project was. I really appreciated this. Nowadays we hire Kieran for all of our writing projects, and his work is extremely detailed and he’s always trying his best to deliver far more than we expect from him. You must understand, when it comes to SEO and CRO, the way you write, what you say and exactly how you say it is what gets you sales. Getting Kieran onboard has increased our sales for all of our different marketing campaigns across all platforms without having to increase advertisement spend whatsoever. 10/10 Kieran mate.”
Friendly & Great Help
“Kieran was friendly and great help; I would not hesitate recommending him to anyone requiring his assistance. Thanks heaps from Adelaide!”
Informed Me in a No-Nonsense Way How this Can Be Achieved
“When I came across Kieran services, I was struggling to understand the sales cycle of my services. The past 2 week process I have undertaken with Kieran has blown me away and how this can be achieved. In the short time I have been with Kieran he has shown me step by step sales process and how this will be implemented through the multimedia platform. He never leaves you wondering where your financial investment in this process is going. I highly recommend Kieran and am confident that Kieran will catapult FNI sales process to remarkable levels. If you are struggling like I was with this issue Kieran will help you put it together. Thanks Kieran.”
Incredible Asset to Our Businesses
“Kieran has been a professional from the beginning, seeing to our every need and handling issues with efficiency. He is an incredible asset to our businesses and we are very glad to have found him. His service has proven invaluable and we consider him a part of our team moving forward. Thank you Kieran for your expertise and helping us achieve our goal.”
Helped My Listing Hit The First Page
“I have been a client of Kieran’s since last year and am happy to report that he has been outstanding with helping me produce quality copy for both my Google posts as well as my website. As I have been in the middle of growing a new business over the last 12 months, my time has been limited. Kieran gladly took on the task of coming up with great quality content that keeps people engaged as well as increasing my Google engagement, which has helped my listing hit the first page. I can honestly recommend Kieran to anyone that needs an awesome copywriter, wants to build their following with well written posts and articles and also if you need help with bettering your website and SEO. Thanks Kieran for all your help and I look forward to still having your support moving forward, as my business continues to grow. ”
Highest Recommendation for Copywriting that Gets Results
“I’ve known Kieran nearly 2 years and before I knew him, I did not even know what a Copywriter was. He has educated on the importance of great content and has the highest standards. He has assisted me on various Copywriting projects during our time working together and has always exceeded my expectations. Most recently he helped craft content right across my eCommerce site which I am working extremely hard on and is a very important project for me. I give Kieran my highest recommendation for Copywriting that gets results. Thanks Kieran and look forward to working with you in the future.”
Clear Messaging that Everyone Can Understand
“Kieran writes great content with clear messaging that everyone can understand. He’s also great to work with. Two thumbs up :).”
Communicated Flawlessly with Email & Phone Calls
“Kieran was a huge help finding me and letting me know there was a lot of things my website could improve on. He communicated flawlessly with email and phone calls. Making sure I had everything I needed and took the extra time to explain all the things I didn’t understand. Kieran was simply amazing to work with and I would highly recommend him. His communication skills were second to none. Always going above and beyond to keep in touch with me.”
Delivers More than Promised
“Very professional and easy to work with. Delivers more than promised. Highly recommended.”
Excellent Turnaround Time
“Kieran was very generous with his time in working through revisions to refine the offering. Delivered everything on the brief and was excellent with communication of what was needed. Excellent turnaround time! Would highly recommend Kieran for any copywriter work.”
Someone that Understands SEO Friendly is Very Rare to Find
“Wow – to say Kieran is a fantastic copywriter is quite the understatement. I have been an SEO consultant for years but to work with someone that understands how SEO friendly copy works is very rare to find. Through his well thought out copy, we’ve been able to increase our ROI. I can’t wait to continue working with you monthly Kieran, thanks!”
Hire Him!
“Kieran was very quick and responsive. He made very good suggestions for our business. if you are reading this and thinking about hiring a copywriter, hire him!”
The Communication is 5 Stars
“Kieran is very professional at what he does and the communication is 5 stars. Throughout the whole process Kieran has been extremely thorough and has done his homework to ensure I received the results I was looking for. Highly recommend.”
Very Efficient
“A great copywriter! Highly recommend Kieran to anyone looking for a highly skilled copywriter. Enjoyed working with Kieran. He was very efficient and always kept me up to date on progress.”
Pays Attention to Details a Lot
“It has been a very good experience working with Kieran. He always replies in time. He pays attention to details a lot.”
Has Primed My Business
“I used Kieran to write the content and create my website. The service he delivered is outstanding. His professionalism and regular updates on how everything was tracking kept me assured throughout the whole process. Through his skill set he has primed my business and put it well on the path for success.”
Provide Services Beyond Copywriting
So your Toowoomba brand knows ‘content is king’ to maximising your conversions – but crafting effective copy does not guarantee success alone (never has).
And that’s why you need services beyond copywriting.
Specifically, to drive you brand forward and grow exponentially you need:
- Better planned websites: Because the good news for your brand is that most of your competitors rush the website planning process – this means we need to ensure we don’t follow our competitors and instead invest ‘smart time’ in planning out your website for maximum results long-term that means cash-flow is never a problem.
- Functional websites: So like a car it cannot only ‘look great’ but it must ‘perform great’ – by intuitively guiding your website visitor to the next critical step with optimised Information architecture that moves them closer to calling/emailing you or a purchasing decision due to all their key questions being answered.
- Prominent visibility: And my results SEO services that are 100% white hat ensure that your ‘money keywords’ are on the first page – because it’s the only place to be and it’s a joke amongst SEO’s that any other page besides the first is where they hide dead bodies – as your target audience never looks there.
Work with me and I’ll quickly show you copywriting is more than crafting words on a page!
What I Can
Do for You
Professional captivating copy that drives more conversions
Copywriting
Captivate, engage and persuade your target audience
Website Copy Writing
Drive more leads, customers & sales with conversion copy
SEO Copywriting
Get Google love with superior copy that fulfills user intent
Blog Copywriting
Build your brand bigger, better & bolder with authority copy
Email Copywriting
Establish great relationships with value-driven copy
Small Business
Grow your business and dominate your market with direct response copy
Video Scripts
Forget 7 or 8 seconds… you only have ½ a second to impress
Keyword Research
Winning in SEO starts with great keyword research
Information Architecture
Create the easiest and most pleasant experience for your users
SEO
That focuses only on the big picture – return on investment
10 Reasons to Do Business with Kieran Duffey
With over 12 years experience in copywriting; your business needs, success and results are put first with:
- Professional copy
- Friendly service
- Captivating copy
- Affordability
- Engaging copy
- Open-mindedness
- Persuasive copy
- Problem solving
- Conversion copy
- Results focus
