

Copywriter Sydney Expert
As your copywriter Sydney Expert, I grow your brand the ‘right way’ with effective content that stands out and makes an emotional connection with your target audience using ‘psychological triggers’ that are strategically placed throughout your copy to stimulate:
- Intrigue: Because without ‘interest’ we can’t engage our target audience and inspire them to give their undivided attention to your content piece in the face of constant daily distractions like mobile phones, the neighbour’s dog constantly barking and kids demanding attention.
- Engagement: As our important content message is ‘prioritised’ because we are speaking in everyday language that not only makes sense to them but is so ‘personalised’ to their biggest problems that it’s as though the message is being delivered by a family member/best friend.
- Positivity: By subconsciously getting our prospect to ‘nod’ their head in agreement after reading each sentence packed with meaning. This nod of the head in agreeance (say yes approach) stimulates excitement to read on because of the direct value they are receiving from the content.
- Action: Through the delivery of clear/concise content with a focus only on providing solutions for your target audience that become a no-brainer to them to buy from your brand because of the difference and improvement it makes in your target audience’s life.


The Copywriting Process
Any great process is about adding the highest possible ‘value’ to ensure maximum results and that’s precisely what my copywriting process does (which you can read more about here).
And the proof is always in the results of a process – so just check out my testimonials as proof that not only does my copywriting process add value/get the maximum results but it exceeds my client’s expectations and means they use me as a ‘consistent’ resource for all their copywriting needs (like hopefully you will).
Simply, when you engage my copywriting services, my copywriting process acts like a ship on a stormy night at sea. Because it does not focus on the problems (like the storm in this example) but:
- Making the hard look easy: Using my 15+ years’ experience to turn your brands biggest problems into better solutions that maximise your conversions/revenue/return on investment (ROI).
- Knowing what matters to success: So understanding that in a world of information overload ‘relevancy’ is critical and therefore your brand’s content success must follow proven methods that have worked for other brands – because it will work for your brand too.
- Consistent improvement of results: Take for example your blog posts. Most people create a blog post and then another one (that’s the cycle). But the working ‘smarter’ approach is to optimise the potential of each blog post to ensure maximum results are achieved for each – rather than having countless blog posts that are all underachieving.

What my Clients Say About me

Amazing and Talented Copywriter
“Kieran is an Amazing and Talented Copywriter. He has written many creative articles for our website, helped with branding, and boosted our SEO dramatically. Topping the google search results for various keywords. We appreciate all his help and highly recommend him to anyone that wants results!”
Mitch Chang, Owner, Skill Post Aussie Freelancers

Far Exceeded My Expectations
“For a person who had little to no understanding of what copywriting was Kieran has educated me every step of the way by being patient, reliable and his communication skills are second to none. While budget was always at the top of my list and I did not see the value in Kieran’s services he has far exceeded my expectations and this was money well spent. I would highly recommend Kieran’s copywriting service to anyone.”
Marty Tahere, Owner, Your Property Styled

Goes the Extra Mile for His Clients
“I’ve worked with Kieran on many projects and he is a great copywriter that really goes the extra mile for his clients. Whether it's a press release, blog post or meta titles and descriptions, Kieran's copy will be high quality, punchy and on point. I highly recommend working with Kieran.”
Ryan Hough, SEO Consultant, Perth Marketing Company

An Exceptional Professional
“Kieran provided an excellent and professional service. He was able to take my briefing and interpret it perfectly which allowed our company to gain the media attention we required. An exceptional professional.”
Kris Rozier, Founder, Awebit Apparel

Kieran Really Knows His Stuff
“Kieran really knows his stuff, if you’re looking for someone who has a great marketing perspective to get your business firing he’s definitely your guy. We will continue to engage Kieran for our startup. Thanks for your help so far Kieran!”
Christopher Crampton, Owner, Coach Pilates

Fantastic Product & Definitely Recommend
“Kieran went above and beyond to deliver a fantastic product. Has a lot of knowledge and I would definitely recommend him for copywriting.”
Mazviita Foto, Owner, Nannies Now

Went Above and Beyond
“Kieran was great to deal with. Went above and beyond to make sure we are happy with the work. A real copywriter!”
Walid Juma, Head Web Developer & SEO Specialist, LGT Digital

Very Knowledgeable & Consistent Good Communication
“Kieran did a great job with my task. He is very knowledgeable and provided consistent updates with good communication. Highly recommend!”
Tara Haffener, Speech-Language Pathologist, Elite Speech Therapy Services

Will Definitely Use Again
“Kieran was a pleasure to work with and provided me quality content for our new site. Will definitely use again. Cheers Matt T.”
Mathew Turnbull, Owner, OZ Roof Works & OZ Gutter Pro

Became More than I Thought it Could
“Kieran was great, his positive mindset along with his sound knowledge in blog posting allowed this project to become more than I thought it could. Highly recommend fantastic.”
Evan Kurzp, Owner, Fertility 2 Family

Very Happy with The Final Product
“Kieran is someone I truly recommend to work with. He is very professional and always responsive to any enquiry we ask for. Very happy with the final product and continues work that he does for our business. Kieran truly deserves the 5 star. Thanks again Kieran!”
Chris W, Owner, Roller Shutter People

Tailored to the Client
“Kieran’s copywriting services are tailored to the client needs, target market and always managed professionally.”
Steven McDonnell, Chartered Accountant, McDonnell & Co

Expert in his Field
“I engaged Kieran to audit and refresh my website copy. Kieran quickly gathered my requirements and delivered a project that met my needs. Kieran was a delight to deal with and kept me updated at every stage of the project. Kieran is an expert in his field!”
Pam Foster, Owner, Career Stylr

Your Go-To Secret Weapon
“My experience with Mr. Kieran has been nothing shy of A-MAZING! He is masterful at copywriting. If you want to go to the next level, Mr. Kieran is your GO-TO secret weapon. Greatly appreciate all he has done for both of my businesses. Mr. Kieran has earned my respect and trust, he is family now!”
Francisco Campos, Owner, Influence Positive Change

Very Helpful & Provided Vital Information
“Very helpful and provided good quality and vital information to assist with my website enquiries. I would highly recommend Kieran.”
Nola Komis, Owner, A Touch of Salsa

Samples Speak for Itself
“Kieran Duffey is a quality copywriter who knows what he’s doing. Ask for samples of his work and it speaks for itself. Sharp, makes good points and knows copy structure well. LOVE HIS WORK!”
Edward Zia, Master Coach & Influencer, Excellence Above Coaching

Knowledgeable with SEO
“Very professional and knowledgeable with SEO.”
Vanessa Ntloko, Owner, Head Communications and PR

Friendly & Great Help
“Kieran was friendly and great help; I would not hesitate recommending him to anyone requiring his assistance. Thanks heaps from Adelaide!”
Vivi Subotic, Owner, Adelaide Supermaids

Informed Me in a No-Nonsense Way How this Can Be Achieved
“When I came across Kieran services, I was struggling to understand the sales cycle of my services. The past 2 week process I have undertaken with Kieran has blown me away and how this can be achieved. In the short time I have been with Kieran he has shown me step by step sales process and how this will be implemented through the multimedia platform. He never leaves you wondering where your financial investment in this process is going. I highly recommend Kieran and am confident that Kieran will catapult FNI sales process to remarkable levels. If you are struggling like I was with this issue Kieran will help you put it together. Thanks Kieran.”
John Close, Director, First Nations International

Incredible Asset to Our Businesses
“Kieran has been a professional from the beginning, seeing to our every need and handling issues with efficiency. He is an incredible asset to our businesses and we are very glad to have found him. His service has proven invaluable and we consider him a part of our team moving forward. Thank you Kieran for your expertise and helping us achieve our goal.”
Conal Brady, Owner, Ecom Luxx

Helped My Listing Hit The First Page
“I have been a client of Kieran’s since last year and am happy to report that he has been outstanding with helping me produce quality copy for both my Google posts as well as my website. As I have been in the middle of growing a new business over the last 12 months, my time has been limited. Kieran gladly took on the task of coming up with great quality content that keeps people engaged as well as increasing my Google engagement, which has helped my listing hit the first page. I can honestly recommend Kieran to anyone that needs an awesome copywriter, wants to build their following with well written posts and articles and also if you need help with bettering your website and SEO. Thanks Kieran for all your help and I look forward to still having your support moving forward, as my business continues to grow. ”
Chris Howson, Owner, Gold Coast Fitness Trainer

Highest Recommendation for Copywriting that Gets Results
“I’ve known Kieran nearly 2 years and before I knew him, I did not even know what a Copywriter was. He has educated on the importance of great content and has the highest standards. He has assisted me on various Copywriting projects during our time working together and has always exceeded my expectations. Most recently he helped craft content right across my eCommerce site which I am working extremely hard on and is a very important project for me. I give Kieran my highest recommendation for Copywriting that gets results. Thanks Kieran and look forward to working with you in the future.”
Adnan Khan, CEO, AK Marketing

Clear Messaging that Everyone Can Understand
“Kieran writes great content with clear messaging that everyone can understand. He’s also great to work with. Two thumbs up :).”
Andy Collins, Owner, Australian Male Voiceover Artist

Communicated Flawlessly with Email & Phone Calls
“Kieran was a huge help finding me and letting me know there was a lot of things my website could improve on. He communicated flawlessly with email and phone calls. Making sure I had everything I needed and took the extra time to explain all the things I didn’t understand. Kieran was simply amazing to work with and I would highly recommend him. His communication skills were second to none. Always going above and beyond to keep in touch with me.”
Nicholas Heatley, Owner, Lonewolf Apparel

Delivers More than Promised
“Very professional and easy to work with. Delivers more than promised. Highly recommended.”
Sulav Gurung, Executive Support, Rey Properties

Excellent Turnaround Time
“Kieran was very generous with his time in working through revisions to refine the offering. Delivered everything on the brief and was excellent with communication of what was needed. Excellent turnaround time! Would highly recommend Kieran for any copywriter work.”
Thomas S, Owner, Coastal Rugs

Hire Him!
“Kieran was very quick and responsive. He made very good suggestions for our business. if you are reading this and thinking about hiring a copywriter, hire him!”
Parth Parmar, Founder & CEO, DigitalSitara

The Communication is 5 Stars
“Kieran is very professional at what he does and the communication is 5 stars. Throughout the whole process Kieran has been extremely thorough and has done his homework to ensure I received the results I was looking for. Highly recommend.”
Kate Bevan, Owner, Gold Coast Glamour Photography

Very Efficient
“A great copywriter! Highly recommend Kieran to anyone looking for a highly skilled copywriter. Enjoyed working with Kieran. He was very efficient and always kept me up to date on progress.”
Matt Whitehouse, Director of IT, Vue Finance

Pays Attention to Details a Lot
“It has been a very good experience working with Kieran. He always replies in time. He pays attention to details a lot.”
Grace Hu, Principal, Square Real Estate

Has Primed My Business
“I used Kieran to write the content and create my website. The service he delivered is outstanding. His professionalism and regular updates on how everything was tracking kept me assured throughout the whole process. Through his skill set he has primed my business and put it well on the path for success.”
Tom Gordon, Owner, Sloomy

Provide Services Beyond Copywriting
As a Sydney brand owner, you consistently need to take stock of where your brand has been and where it’s going.
So that’s why Kieran Duffey provides you with services beyond copywriting – because there is always a need to scale up your marketing efforts and win more customers for your business, year in and year out.
Therefore, Kieran Duffey will build your Sydney brand better, whether it’s:
- Building your brand from scratch: By doing a comprehensive analysis of your market, keywords and competitors to provide informative and actionable insights of how not to reinvent the wheel but to build your brand based on proven data to ensure guaranteed success.
- Acquiring new customers organically: With results SEO (a service I provide) that gets you more relevant traffic and increases your organic ranking through a ‘smarter’ approach to SEO that doesn’t sweat the small stuff and only focuses on the big picture (what matters).
- Better satisfying your target audience: Through enhancing their overall experience in the buyer’s journey (awareness, consideration and decision) with optimal ‘user experience’ through a process of better ‘organising’ and ‘structuring’ your site with Information architecture (a service I provide).
What are you waiting for?
I 100% guarantee your satisfaction!

What I Can
Do for You
Professional captivating copy that drives more conversions

Copywriting
Captivate, engage and persuade your target audience

Website Copy Writing
Drive more leads, customers & sales with conversion copy

SEO Copywriting
Get Google love with superior copy that fulfills user intent

Blog Copywriting
Build your brand bigger, better & bolder with authority copy

Email Copywriting
Establish great relationships with value-driven copy

Small Business
Grow your business and dominate your market with direct response copy

Video Scripts
Forget 7 or 8 seconds… you only have ½ a second to impress

Keyword Research
Winning in SEO starts with great keyword research

Information Architecture
Create the easiest and most pleasant experience for your users

SEO
That focuses only on the big picture – return on investment
10 Reasons to Do Business with Kieran Duffey
With over 15 years’ experience in copywriting; your business needs, success and results are put first with:
- Professional copy
- Friendly service
- Captivating copy
- Affordability
- Engaging copy
- Open-mindedness
- Persuasive copy
- Problem solving
- Conversion copy
- Results focus