What You Don’t Want
- Wordy content
- Weak content
- Unimportant content
What You Want
- Concise Content
- Persuasive Content
- Valuable Content
As a highly experienced copywriter serving Perth: I maximise conversions for your brand by getting your phone ringing more/email inbox full with copy that has purpose, adds value and satisfies your audience to inspire action.
And I achieve this by doing effective research (to draw the baseline for success), simplifying your content (to ensure anyone can understand) and speaking your ideal customer’s language (for better connection).
‘Content is king’ but you can only get the full potential out of your content by using proven methods (copywriting formulas) that eliminate guesswork and fast track your copywriting success.
Successful copywriting is 80% art and 20% science – so anyone can learn the fundamentals – but without applying the 80% art, only mediocre results will be achieved.
With over 12 years copywriting/SEO experience I know the 80% art: With shrinking human attention spans each sentence crafted must be ‘meaningful’ to engage your target audience ‘emotionally’, prompt them to read more by being ‘informative’ and trigger some form of action.
Whether that action be signing up to your newsletter, filling out a form, calling your business or making a purchase. ‘Action’ that drives conversions from results copywriting is my #1 goal and focus for your Perth brand.
You can read my copywriting process here.
An effective copywriting process (like mine) is fundamental to the success of your project and mine is a 360-degree process that has been refined over my 12 years in copywriting to ensure maximum results for all clients (check out my testimonials as proof).
The success of my process comes down to ‘winning communication’ at every step of the copywriting process – so that’s from the very first time speaking to you as a client to long after any work is complete (to ensure maximum ongoing success for your brand).
This is a 5-step breakdown of my copywriting process from a high-level:
But my copywriting process does not end once the content is published. Because consistent ‘testing’ of your content (as well as assessing your analytics) is what ensures maximum content success for your Perth brand.
“Kieran is an Amazing and Talented Copywriter. He has written many creative articles for our website, helped with branding, and boosted our SEO dramatically. Topping the google search results for various keywords. We appreciate all his help and highly recommend him to anyone that wants results!”
“For a person who had little to no understanding of what copywriting was Kieran has educated me every step of the way by being patient, reliable and his communication skills are second to none. While budget was always at the top of my list and I did not see the value in Kieran’s services he has far exceeded my expectations and this was money well spent. I would highly recommend Kieran’s copywriting service to anyone.”
“I’ve worked with Kieran on many projects and he is a great copywriter that really goes the extra mile for his clients. Whether it's a press release, blog post or meta titles and descriptions, Kieran's copy will be high quality, punchy and on point. I highly recommend working with Kieran.”
“Kieran provided an excellent and professional service. He was able to take my briefing and interpret it perfectly which allowed our company to gain the media attention we required. An exceptional professional.”
“Kieran really knows his stuff, if you’re looking for someone who has a great marketing perspective to get your business firing he’s definitely your guy. We will continue to engage Kieran for our startup. Thanks for your help so far Kieran!”
“Kieran went above and beyond to deliver a fantastic product. Has a lot of knowledge and I would definitely recommend him for copywriting.”
“Kieran was great to deal with. Went above and beyond to make sure we are happy with the work. A real copywriter!”
“Kieran did a great job with my task. He is very knowledgeable and provided consistent updates with good communication. Highly recommend!”
“Kieran was a pleasure to work with and provided me quality content for our new site. Will definitely use again. Cheers Matt T.”
“Kieran was great, his positive mindset along with his sound knowledge in blog posting allowed this project to become more than I thought it could. Highly recommend fantastic.”
“Kieran is someone I truly recommend to work with. He is very professional and always responsive to any enquiry we ask for. Very happy with the final product and continues work that he does for our business. Kieran truly deserves the 5 star. Thanks again Kieran!”
“Kieran’s copywriting services are tailored to the client needs, target market and always managed professionally.”
“I engaged Kieran to audit and refresh my website copy. Kieran quickly gathered my requirements and delivered a project that met my needs. Kieran was a delight to deal with and kept me updated at every stage of the project. Kieran is an expert in his field!”
“My experience with Mr. Kieran has been nothing shy of A-MAZING! He is masterful at copywriting. If you want to go to the next level, Mr. Kieran is your GO-TO secret weapon. Greatly appreciate all he has done for both of my businesses. Mr. Kieran has earned my respect and trust, he is family now!”
“Very helpful and provided good quality and vital information to assist with my website enquiries. I would highly recommend Kieran.”
“Kieran Duffey is a quality copywriter who knows what he’s doing. Ask for samples of his work and it speaks for itself. Sharp, makes good points and knows copy structure well. LOVE HIS WORK!”
“Very professional and knowledgeable with SEO.”
“I’ve been working with Kieran for nearly 12 months now. At first I would only hire him for small jobs, but he treated me with full respect and 100% attention always no matter how small the project was. I really appreciated this. Nowadays we hire Kieran for all of our writing projects, and his work is extremely detailed and he’s always trying his best to deliver far more than we expect from him. You must understand, when it comes to SEO and CRO, the way you write, what you say and exactly how you say it is what gets you sales. Getting Kieran onboard has increased our sales for all of our different marketing campaigns across all platforms without having to increase advertisement spend whatsoever. 10/10 Kieran mate.”
“Kieran was friendly and great help; I would not hesitate recommending him to anyone requiring his assistance. Thanks heaps from Adelaide!”
“When I came across Kieran services, I was struggling to understand the sales cycle of my services. The past 2 week process I have undertaken with Kieran has blown me away and how this can be achieved. In the short time I have been with Kieran he has shown me step by step sales process and how this will be implemented through the multimedia platform. He never leaves you wondering where your financial investment in this process is going. I highly recommend Kieran and am confident that Kieran will catapult FNI sales process to remarkable levels. If you are struggling like I was with this issue Kieran will help you put it together. Thanks Kieran.”
“Kieran has been a professional from the beginning, seeing to our every need and handling issues with efficiency. He is an incredible asset to our businesses and we are very glad to have found him. His service has proven invaluable and we consider him a part of our team moving forward. Thank you Kieran for your expertise and helping us achieve our goal.”
“I have been a client of Kieran’s since last year and am happy to report that he has been outstanding with helping me produce quality copy for both my Google posts as well as my website. As I have been in the middle of growing a new business over the last 12 months, my time has been limited. Kieran gladly took on the task of coming up with great quality content that keeps people engaged as well as increasing my Google engagement, which has helped my listing hit the first page. I can honestly recommend Kieran to anyone that needs an awesome copywriter, wants to build their following with well written posts and articles and also if you need help with bettering your website and SEO. Thanks Kieran for all your help and I look forward to still having your support moving forward, as my business continues to grow. ”
“I’ve known Kieran nearly 2 years and before I knew him, I did not even know what a Copywriter was. He has educated on the importance of great content and has the highest standards. He has assisted me on various Copywriting projects during our time working together and has always exceeded my expectations. Most recently he helped craft content right across my eCommerce site which I am working extremely hard on and is a very important project for me. I give Kieran my highest recommendation for Copywriting that gets results. Thanks Kieran and look forward to working with you in the future.”
“Kieran writes great content with clear messaging that everyone can understand. He’s also great to work with. Two thumbs up :).”
“Kieran was a huge help finding me and letting me know there was a lot of things my website could improve on. He communicated flawlessly with email and phone calls. Making sure I had everything I needed and took the extra time to explain all the things I didn’t understand. Kieran was simply amazing to work with and I would highly recommend him. His communication skills were second to none. Always going above and beyond to keep in touch with me.”
“Very professional and easy to work with. Delivers more than promised. Highly recommended.”
“Kieran was very generous with his time in working through revisions to refine the offering. Delivered everything on the brief and was excellent with communication of what was needed. Excellent turnaround time! Would highly recommend Kieran for any copywriter work.”
“Wow – to say Kieran is a fantastic copywriter is quite the understatement. I have been an SEO consultant for years but to work with someone that understands how SEO friendly copy works is very rare to find. Through his well thought out copy, we’ve been able to increase our ROI. I can’t wait to continue working with you monthly Kieran, thanks!”
“Kieran was very quick and responsive. He made very good suggestions for our business. if you are reading this and thinking about hiring a copywriter, hire him!”
“Kieran is very professional at what he does and the communication is 5 stars. Throughout the whole process Kieran has been extremely thorough and has done his homework to ensure I received the results I was looking for. Highly recommend.”
“A great copywriter! Highly recommend Kieran to anyone looking for a highly skilled copywriter. Enjoyed working with Kieran. He was very efficient and always kept me up to date on progress.”
“It has been a very good experience working with Kieran. He always replies in time. He pays attention to details a lot.”
“I used Kieran to write the content and create my website. The service he delivered is outstanding. His professionalism and regular updates on how everything was tracking kept me assured throughout the whole process. Through his skill set he has primed my business and put it well on the path for success.”
As your highly experienced copywriter serving Perth, I can build your brand better from a marketing point of view (because an advanced marketer is what I am).
Please understand (as a copywriter) I’m more than a content creator. I’m effectively a ‘psychologist’ and expert in ‘human behaviour’ for your target market – that can drive your brand more conversions with a better understanding of what makes your prospects tick and act.
My services that complement copywriting include:
Where I take your stress away by mapping out for you a better website in line with best practices that will convert.
Creating the most pleasant experience for users on your site to get from point a to point b intuitively
To ensure you are maximising the potential of your current resources for better return on investment.
Overcomplicated by so many but a simplified approach (that focuses on what matters) is the only way to ensure maximum online visibility.
If in doubt ask me – because again remember as a copywriter I’m an advanced marketer – so happy to help and guide you on any aspect that enhances your brand.
With over 12 years experience in copywriting; your business needs, success and results are put first with: