What You Don’t Want
- Filler content
- Lifeless content
- Guesswork content
What You Want
- Concise Content
- Powerful Content
- Proven Content
Your target audience’s attention is shorter than a goldfish (it’s proven) and therefore you need to ‘impact’ quickly/give them what they already want.
Research is always fundamental to success and execution is achieved with concise, engaging and persuasive copy that inspires some form of action using proven methods (through copywriting formulas).
Creativity is part of the ‘art’ of copywriting but it’s key to stick to best practices because success comes from following a ‘proven’ approach rather than reinventing the wheel.
Proven methods work for the big brands and can work for your Melbourne brand too!
Your target audience is driven by emotions first and logic second when it comes to most purchasing decisions.
Therefore, you must build deep connections with your customers before you motivate them to take action.
Successful copy is all about striking the right balance between emotional appeal in your copy (that is sure to increase sales) and logical appeal (that justifies a purchase decision).
I have over 12 years’ copywriting/SEO experience helping countless Melbourne (and Australian) businesses grow exponentially with proven copy focused on results, growth and return on investment.
Would love to discuss the copywriting requirements for your Melbourne brand.
I never sweat the small stuff and only focus on the big picture (what matters) to achieve maximum results. Just check out my testimonials as proof of this.
You can read my copywriting process here.
A copywriting brief (which you send back to me) is highly recommended because it’s the ‘magic’ behind copywriting results – here is my brief that I ask you to send back to me.
Just that little bit of ‘extra time’ you spend on your brief ensures I focus on what matters and follow the quickest path to your important project’s success.
The copywriting process is always kicked off with effective research because it’s crucial to success and therefore it’s compulsory.
If you skip this step, then you will leave serious money on the table and not maximise results for your important project.
Simply: Effective research > more possibilities > better outcomes.
After the effective research is complete, for ‘medium’ and ‘large’ copywriting projects, I conduct a probe interview with you where I ask you 15 minutes of targeted questions.
Your answers to these targeted questions, along with the effective research, forms the ‘baseline’ for the success of your project.
Note: For ‘small’ copywriting projects ‘effective research’ is compulsory (like all projects) but the probe interview is not necessary – as it does not enhance the process and overall results.
Results for your project are all that matter, and you have unlimited revisions until you are 100% satisfied guaranteed.
“Kieran is an Amazing and Talented Copywriter. He has written many creative articles for our website, helped with branding, and boosted our SEO dramatically. Topping the google search results for various keywords. We appreciate all his help and highly recommend him to anyone that wants results!”
“For a person who had little to no understanding of what copywriting was Kieran has educated me every step of the way by being patient, reliable and his communication skills are second to none. While budget was always at the top of my list and I did not see the value in Kieran’s services he has far exceeded my expectations and this was money well spent. I would highly recommend Kieran’s copywriting service to anyone.”
“I’ve worked with Kieran on many projects and he is a great copywriter that really goes the extra mile for his clients. Whether it's a press release, blog post or meta titles and descriptions, Kieran's copy will be high quality, punchy and on point. I highly recommend working with Kieran.”
“Kieran provided an excellent and professional service. He was able to take my briefing and interpret it perfectly which allowed our company to gain the media attention we required. An exceptional professional.”
“Kieran really knows his stuff, if you’re looking for someone who has a great marketing perspective to get your business firing he’s definitely your guy. We will continue to engage Kieran for our startup. Thanks for your help so far Kieran!”
“Kieran went above and beyond to deliver a fantastic product. Has a lot of knowledge and I would definitely recommend him for copywriting.”
“Kieran was great to deal with. Went above and beyond to make sure we are happy with the work. A real copywriter!”
“Kieran did a great job with my task. He is very knowledgeable and provided consistent updates with good communication. Highly recommend!”
“Kieran was a pleasure to work with and provided me quality content for our new site. Will definitely use again. Cheers Matt T.”
“Kieran was great, his positive mindset along with his sound knowledge in blog posting allowed this project to become more than I thought it could. Highly recommend fantastic.”
“Kieran is someone I truly recommend to work with. He is very professional and always responsive to any enquiry we ask for. Very happy with the final product and continues work that he does for our business. Kieran truly deserves the 5 star. Thanks again Kieran!”
“Kieran’s copywriting services are tailored to the client needs, target market and always managed professionally.”
“I engaged Kieran to audit and refresh my website copy. Kieran quickly gathered my requirements and delivered a project that met my needs. Kieran was a delight to deal with and kept me updated at every stage of the project. Kieran is an expert in his field!”
“My experience with Mr. Kieran has been nothing shy of A-MAZING! He is masterful at copywriting. If you want to go to the next level, Mr. Kieran is your GO-TO secret weapon. Greatly appreciate all he has done for both of my businesses. Mr. Kieran has earned my respect and trust, he is family now!”
“Very helpful and provided good quality and vital information to assist with my website enquiries. I would highly recommend Kieran.”
“Kieran Duffey is a quality copywriter who knows what he’s doing. Ask for samples of his work and it speaks for itself. Sharp, makes good points and knows copy structure well. LOVE HIS WORK!”
“Very professional and knowledgeable with SEO.”
“I’ve been working with Kieran for nearly 12 months now. At first I would only hire him for small jobs, but he treated me with full respect and 100% attention always no matter how small the project was. I really appreciated this. Nowadays we hire Kieran for all of our writing projects, and his work is extremely detailed and he’s always trying his best to deliver far more than we expect from him. You must understand, when it comes to SEO and CRO, the way you write, what you say and exactly how you say it is what gets you sales. Getting Kieran onboard has increased our sales for all of our different marketing campaigns across all platforms without having to increase advertisement spend whatsoever. 10/10 Kieran mate.”
“Kieran was friendly and great help; I would not hesitate recommending him to anyone requiring his assistance. Thanks heaps from Adelaide!”
“When I came across Kieran services, I was struggling to understand the sales cycle of my services. The past 2 week process I have undertaken with Kieran has blown me away and how this can be achieved. In the short time I have been with Kieran he has shown me step by step sales process and how this will be implemented through the multimedia platform. He never leaves you wondering where your financial investment in this process is going. I highly recommend Kieran and am confident that Kieran will catapult FNI sales process to remarkable levels. If you are struggling like I was with this issue Kieran will help you put it together. Thanks Kieran.”
“Kieran has been a professional from the beginning, seeing to our every need and handling issues with efficiency. He is an incredible asset to our businesses and we are very glad to have found him. His service has proven invaluable and we consider him a part of our team moving forward. Thank you Kieran for your expertise and helping us achieve our goal.”
“I have been a client of Kieran’s since last year and am happy to report that he has been outstanding with helping me produce quality copy for both my Google posts as well as my website. As I have been in the middle of growing a new business over the last 12 months, my time has been limited. Kieran gladly took on the task of coming up with great quality content that keeps people engaged as well as increasing my Google engagement, which has helped my listing hit the first page. I can honestly recommend Kieran to anyone that needs an awesome copywriter, wants to build their following with well written posts and articles and also if you need help with bettering your website and SEO. Thanks Kieran for all your help and I look forward to still having your support moving forward, as my business continues to grow. ”
“I’ve known Kieran nearly 2 years and before I knew him, I did not even know what a Copywriter was. He has educated on the importance of great content and has the highest standards. He has assisted me on various Copywriting projects during our time working together and has always exceeded my expectations. Most recently he helped craft content right across my eCommerce site which I am working extremely hard on and is a very important project for me. I give Kieran my highest recommendation for Copywriting that gets results. Thanks Kieran and look forward to working with you in the future.”
“Kieran writes great content with clear messaging that everyone can understand. He’s also great to work with. Two thumbs up :).”
“Kieran was a huge help finding me and letting me know there was a lot of things my website could improve on. He communicated flawlessly with email and phone calls. Making sure I had everything I needed and took the extra time to explain all the things I didn’t understand. Kieran was simply amazing to work with and I would highly recommend him. His communication skills were second to none. Always going above and beyond to keep in touch with me.”
“Very professional and easy to work with. Delivers more than promised. Highly recommended.”
“Kieran was very generous with his time in working through revisions to refine the offering. Delivered everything on the brief and was excellent with communication of what was needed. Excellent turnaround time! Would highly recommend Kieran for any copywriter work.”
“Wow – to say Kieran is a fantastic copywriter is quite the understatement. I have been an SEO consultant for years but to work with someone that understands how SEO friendly copy works is very rare to find. Through his well thought out copy, we’ve been able to increase our ROI. I can’t wait to continue working with you monthly Kieran, thanks!”
“Kieran was very quick and responsive. He made very good suggestions for our business. if you are reading this and thinking about hiring a copywriter, hire him!”
“Kieran is very professional at what he does and the communication is 5 stars. Throughout the whole process Kieran has been extremely thorough and has done his homework to ensure I received the results I was looking for. Highly recommend.”
“A great copywriter! Highly recommend Kieran to anyone looking for a highly skilled copywriter. Enjoyed working with Kieran. He was very efficient and always kept me up to date on progress.”
“It has been a very good experience working with Kieran. He always replies in time. He pays attention to details a lot.”
“I used Kieran to write the content and create my website. The service he delivered is outstanding. His professionalism and regular updates on how everything was tracking kept me assured throughout the whole process. Through his skill set he has primed my business and put it well on the path for success.”
With proven skills in marketing, branding, advertising, psychology and human behaviour (as well as results copy) I have the right expertise to build your brand better.
For example, do you need help with:
I can help ‘structure’ and ‘arrange’ information on your website (known as Information architecture) to be in line with best practices to enhance ‘user experience’ and maximise conversions.
I specialise in SEO copywriting and what matters most is fulfilling ‘user intent’ for the searcher – in other words solving their key problem/s and also helping Google achieve its #1 goal of satisfying user intent.
While the big picture factors that improve conversions are obvious to most people, I swear by the ‘one percenters.’ On their own they don’t mean much, but when you optimise for all the ‘one percenters’ across your site, they are powerful as a whole.
There are over 200 ranking factors in the Google search algorithm but rather than overcomplicating SEO – it’s best to focus only on the big picture (what matters) – because this is what maximises results sooner.
I will always guide you on the most ‘effective’ techniques and strategies to build your brand better. And if I can’t help you, I’m always happy to point you in the right direction with honest, upfront and transparent advice.
With over 12 years experience in copywriting; your business needs, success and results are put first with: