When to Walk Away from a Client: 15 Ultimate Reasons
February 26, 2021
Whether you a complete newbie or a seasoned pro these are the 15 ultimate reasons to walk away…
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Let’s Talk Copywriting Practically
Why Industry Knowledge is Overhyped in Copywriting
February 12, 2021
A common misconception in Copywriting is that quicker results = knowledge of industry…
Why Copywriting Will Always be 80% Art and 20% Science (Forever)
January 29, 2021
Raphael (1483-1520). Rembrandt (1606-1669). Cindy Sherman (b. 1954). All famous artists…
The 3 Golden Keys to Success in Copywriting
January 15, 2021
1. The Brief. 2. Research. 3. Instinct. “Success” in copywriting all boils down to this because…
Hiring a Copywriter: The Definitive Guide
January 1, 2021
You need to hire a Copywriter and Now. This Definitive Guide is your all-in-one resource for hiring…
Probing in Copywriting: 12 Ultimate Tips
December 18, 2020
Nothing is more important than mastering the ‘art’ of probing in Copywriting…
Embrace the Symmetry of 3’s in Copywriting and Win Big!
December 4, 2020
Break down information overload, focus on the big picture and simplify (drastically)…
How to Bend the Rules in Your Copy and Succeed
November 20, 2020
Bending (not breaking) Copywriting rules is essential to winning, success and being original…
The 12 Copywriting Sins that Ultimately Matter
November 6, 2020
Whether it is your first day as a Copywriter, or you have 45+ years experience…
3 Plain English Reasons Why Longer Content is Better
October 23, 2020
And that is ‘3 reasons’ that you can easily absorb, understand and motivate yourself to take…
Evergreen Content: The Holy Grail of Content
October 9, 2020
Evergreen content should be the ‘backbone’ of every Content Marketers Strategy…
User Intent Demystified (with Examples) in 950 Words
September 25, 2020
Behind every Google ‘search’ is user intent. A problem (reason for a search), and a human…
